18 Must-Know Snapchat Tips and Tricks to Get Your Business Noticed in 2016

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One of the most quirky aspects of Snapchat is its near lack of instructions. For the most part (unless you're an avid reader of App Store updates or the Snapchat blog), users are encouraged to play around and experiment to discover hidden tips, tricks and features.

In this blog post, I've compiled a list of every essential Snapchat tip and trick. They might only be little things by themselves, but used in the right combination can help to ensure that your Snapchat strategy is knocking people's socks off! Let's go!

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How to Add Background Music to Snapchat Stories Videos

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The latest update for Snapchat comes with a nifty little feature - the ability to add music to your snaps and stories -  only doable before via a third party app like Mindie. The right music choice can make a snap much more powerful, or turn a seemingly dull clip into something more exciting.

I've only tested the following instructions on iOS, but hopefully the same goes for Android:

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How to Use Snapchat Stories "Reveals" to Captivate Fans

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How to Use Snapchat Stories "Reveals" to Captivate Fans

One of the great benefits of Snapchat's "blink and you'll miss it" marketing is the dedicated time viewers must give to the content you send out. While this limit is 10 seconds per ordinary snap, by combining multiple snaps in a Snapchat story, you can extend your message length much further, and encourage more watch-time, as demonstrated by the example from GrubHub below...

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How to Manage and Track Customers on Snapchat | Snapchat Marketing ROI

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How to Manage and Track Customers on Snapchat | Snapchat Marketing ROI

At the time of writing, Snapchat does not yet have an official way for businesses and brands to manage and track their customers on the app. Until that happens, early adopters of the service will need to think a little differently if they are going to analyse engagement with their customers and discover how effective their Snapchat marketing is. Here is one strategy that you can use to measure Snapchat ROI...

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