Social Media tutorials , infographics and blog from Andrew Macarthy, author of Amazon Bestseller, 500 Social Media Marketing Tips.
Have you considered video blogging (vlogging) for business? You needn't post a video every day, or even every week, but if you're hosting an event, something cool is happening at the office, or you just want to give fans a glimpse at what goes on behind the scenes (however mundane it might be, passionate fans will really lap it up) vlogging can be a really effective way to go about it.
Read MoreI've been keeping a close eye on Snapchat as a marketing platform for many months now, and every week it seems like another globally recognisable brand jumps on board to experiment with the app's unique engagement opportunities. Let's take a look at five examples of how global brands are using Snapchat video...
Read MoreOne of the great benefits of Snapchat's "blink and you'll miss it" marketing is the dedicated time viewers must give to the content you send out. While this limit is 10 seconds per ordinary snap, by combining multiple snaps in a Snapchat story, you can extend your message length much further, and encourage more watch-time, as demonstrated by the example from GrubHub below...
Read MoreSnapchat is gearing up for a huge 2014, and while many of the world's biggest brands have yet to jump on board, I reckon it'll only be a matter of time. Until then, check out these recent examples from some large (and some smaller) brands who are already using Snapchat to market to their audience in new and interesting ways.
Read MoreHi there, and welcome to my website. I'm Andrew Macarthy, a social media consultant and author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing TIps. hope you enjoy my blog. If so, please do get in touch to hire me to help you with for your social media marketing needs.
