How to Use Screenshots and Chat for Snapchat Contests (McDonald's Case Study)

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Since the launch of Snapchat Chat back in May 2014, I've been intrigued to discover some of the ways that companies take advantage of it for marketing purposes. Customer service and super-exclusive conversations with brands are two of the more obvious applications, but McDonald's latest promotion is noteworthy in how it uses screenshots and Chat to encourage and receive creative entries for its Mario Kart-themed contest. Let's take a look at how it works:

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How to Use Snapchat Stories "Reveals" to Captivate Fans

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How to Use Snapchat Stories "Reveals" to Captivate Fans

One of the great benefits of Snapchat's "blink and you'll miss it" marketing is the dedicated time viewers must give to the content you send out. While this limit is 10 seconds per ordinary snap, by combining multiple snaps in a Snapchat story, you can extend your message length much further, and encourage more watch-time, as demonstrated by the example from GrubHub below...

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See How Doritos and Taco Bell Won Valentine's Day on Snapchat (And how DirecTV and Intel failed)

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See How Doritos and Taco Bell Won Valentine's Day on Snapchat (And how DirecTV and Intel failed)

Love was in the air on Valentine's Day for both Doritos and Taco bell, who in my opinion, "won" with their promotions for the mini-holiday on Snapchat. Their approaches were very different, but equally as powerful. Let's take a look at their Stories...

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How to Upload Photos to Snapchat From Camera Roll | LaterPic (LaterSnap) App

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How to Upload Photos to Snapchat From Camera Roll | LaterPic (LaterSnap) App

At the time of writing, one of Snapchat's greatest frustrations is the inability to lift photos or videos from your Camera Roll, send them to the app and post them to your contacts. Now a new app changes that, and even adds more image editing features, too. Let's take a closer look...

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