I've been keeping a close eye on Snapchat as a marketing platform for many months now, and every week it seems like another globally recognisable brand jumps on board to experiment with the app's unique engagement opportunities. Let's take a look at five examples of how global brands are using Snapchat video...

1. Mercedez-Benz simply uses Snapchat to broadcast a short advert for one of its new motors...

Although direct advertising doesn't often go down well on social media, Mercedez Benz has evened its activity out with videos that show off the functions of its cars, and other titbits.

2. ASOS invites us behind the scenes at its latest fashion shoot...

By using real employees and celebrities, ASOS makes customers feel special by inviting them to view "behind the curtain." I like their "Turn your sound on!" message, too.

3. McDonald's promotes free coffee...

For a simple video to promote its free coffee giveaway, McDonald's turned to Snapchat. It compounded the impact of this video with prior image snaps that counted down to the event.

4. Live Nation gives us a glimpse of one of its concerts...

Live Nation used Snapchat as a way to promote Miley Cyrus' latest tour, encourage people to use the #BangerzTour hashtag and to visit their Twitter account for more details.

5. Evian Water cross-promotes its Spider-Man video...

Evian's latest attempt at a viral video saw Spider-Man dancing with his baby doppelgänger. In this video, the bottled water company encourage viewers to visit its YouTube account to watch. Sorry about the vertical video...

Conclusion

What do you make of these early attempts by global brands to take advantage of Snapchat video? Will you be mirroring any of their strategies in your own efforts? Let me know in the comments!

Andrew Macarthy is the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips, available for Kindle and in paperback.

Buy 500 Social Media Marketing Tips
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6

Follow Me
http://www.fa cebook.com/500socialmediatips/
http://www.pinterest.com/andrewmacarthy
http://www.twitter.com/andrewmacarthy
http://www.youtube.com/5 00socialmediatips

Social Media Tips, Social Media Marketing Tutorials | Andrew Macarthy

Watch How 5 Global Brands Are Using Snapchat Video for Marketing