Social Media tutorials , infographics and blog from Andrew Macarthy, author of Amazon Bestseller, 500 Social Media Marketing Tips.
2014 has been dubbed "the year of video," and one of the best platforms to test this theory is on Instagram, whose 15-second video limit provides ample opportunity for brands to market themselves and launch promotions. Video contests on Instagram may never match the popularity of photos, but when they're done right, the results can be very lucrative. Here's one case study to show you how...
Read MoreOne of the great benefits of Snapchat's "blink and you'll miss it" marketing is the dedicated time viewers must give to the content you send out. While this limit is 10 seconds per ordinary snap, by combining multiple snaps in a Snapchat story, you can extend your message length much further, and encourage more watch-time, as demonstrated by the example from GrubHub below...
Read MoreLove was in the air on Valentine's Day for both Doritos and Taco bell, who in my opinion, "won" with their promotions for the mini-holiday on Snapchat. Their approaches were very different, but equally as powerful. Let's take a look at their Stories...
Read MoreWith a high turnover of customers and a pressure to fill rooms, social media gives hotel owners a precious opportunity to attract new customers and encourage previous ones to return. Here are 5 ways that hotels can use social media. These examples are all lifted from London-based hotels, but can apply pretty much anywhere.
Read MoreJanuary and February 2014 saw more big brands joining Snapchat to experiment with marketing on the platform. Newcomers include MTV and Intel in the following 5 examples...
Read MoreHi there, and welcome to my website. I'm Andrew Macarthy, a social media consultant and author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing TIps. hope you enjoy my blog. If so, please do get in touch to hire me to help you with for your social media marketing needs.
