With a high turnover of customers and a pressure to fill rooms, social media gives hotel owners a precious opportunity to attract new customers and encourage previous ones to return. Here are 5 ways that hotels can use social media. These examples are all lifted from London-based hotels, but can apply pretty much anywhere.

When Londons commuters were hit with a strike on the subway, Hoxton Hotel used it as a way to draw people into their warm, comfortable working environment. Lesson: Use topical events to draw people to your business.

Post by The Hoxton Hotel.

The Eccleston Square Hotel used this sleek YouTube video to introduce customers to the hotel. Lesson: Use video on various platforms to show guests around and encourage them to book.

The Blakemoore Hotel retweets positive feedback from customers on its Twitter account. Lesson: Share customer testimonials as powerful social proof of your awesomeness.
@BlakemoreHotel had such an amazing week in your hotel! Thank you so much for your hard work ??
— book worm. (@apottersmiler) January 19, 2014

The Abode hotel chain uses Valentine's Day to promote its offerings. Lesson: Use popular "mini" holidays throughout the year to punctuate your marketing on social media.

Post by ABode Hotels Home to Michael Caines Restaurants.

The Savoy hotel remembers a Thanksgiving Celebration of yesteryear. Lesson: Give people a glimpse into the story and history of your hotel, and invite them to become a part of it.

Post by The Savoy.

Conclusion

Word of mouth marketing is huge in the hotel industry - both good and bad news about an establishment can spread extremely fast online - so it is imperative that you take every advantage that social media gives you. Don't simply use social networks as a way to blindly promote your business; mix things up as a way to build strong and long-lasting relationships with new and old customers alike.

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When Londons commuters were hit with a strike on the subway, Hoxton Hotel used it as a way to draw people into their warm, comfortable working environment. Lesson: Use topical events to draw people to your business.

The Eccleston Square Hotel used this sleek YouTube video to introduce customers to the hotel. Lesson: Use video on various platforms to show guests around and encourage them to book.

The Abode hotel chain uses Valentine's Day to promote its offerings. Lesson: Use popular "mini" holidays throughout the year to punctuate your marketing on social media.

The Savoy hotel remembers a Thanksgiving Celebration of yesteryear. Lesson: Give people a glimpse into the story and history of your hotel, and invite them to become a part of it.

Conclusion

Andrew Macarthy - Social Media Marketing