Social Media tutorials , infographics and blog from Andrew Macarthy, author of Amazon Bestseller, 500 Social Media Marketing Tips.
Looking for a social media content calendar template to download for Excel? I first offered on last year, but it was, admittedly, a little basic - certainly usable, but perhaps not as robust as many businesses require. So now, here's my new and improved social media editorial calender template for Excel. Check it out after the break...
Read MoreBen and Jerry's has millions of passionate followers on social media, and it keeps them engaged by tailoring specific content to the networks that it posts on - Facebook, Twitter, Instagram, Pinterest, and Google+.
The ice-cream maker's use of different images for each site ensures that it hits the right spot, wherever its audience is.
Let's take a look at how Ben and Jerry's capitalised on Valentine's Day...
Read MoreWant to see some new examples of Snapchat marketing for the month of February? You've come to the right place! The past four weeks has included glimpses of Miley Cyrus, the University of Michicgan, and Mcdonald's. Take a look after the jump...
Read MoreHave you ever seen people re-posting photos and videos on Instagram and wondered how they did it?
For brands, educating and encouraging your fans to repost your Instagram photos and videos can be a very powerful method to use as a requirement for entering a contest, or simply as an option for passionate customers to share your great content with their friends. At the time of writing, there is no official way to repost content on Instagram, but there are several pretty good workarounds, so let's take a look...
Read MoreSince joining Snapchat, K-Mart's Stylesip (the branded destination that represents Kmart's junior brands) has used its activity on the app to cleverly target and engage with its teenage audience. In the latest example of effective Snapchat strategy, it used a series of five separate images - sent a few hours apart - to tease the reveal of the celebrity who had been chosen to represent its BONGO clothes line. It then encouraged fans to guess who the person was. Let's take a closer look...
Read MoreHi there, and welcome to my website. I'm Andrew Macarthy, a social media consultant and author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing TIps. hope you enjoy my blog. If so, please do get in touch to hire me to help you with for your social media marketing needs.
