How to Find Your Target Audience and Introduce Them to Your Brand on Instagram (5-Minute Strategy!)

Want to grow your business on Instagram? Of course you do!

Everyone knows that creating great content for your target audience is a must, but going out there to hunt down and attract new followers is another great strategy.

And I have one simple method to share with you that will almost guarantee you can find exactly the customer you are looking for.

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IGTV Marketing: 3 Big Reasons Why Brands Can’t Afford to Ignore it Any More (Plus 5 Killer IGTV Strategies For Business Success)

Are you curious about using IGTV for business? Still wondering what it’s all about and if it’s even woth bothering with?

In this post, I’ll tell you everything you need to know about IGTV to help you make up your mind, and - if you do decide to take the leap - explain how to optimise your IGTV strategy for success.

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10 Instagram Stories Stickers Every Business Should Use For Marketing (And How to Use Them)

Instagram stories are used by hundreds of millions of people and businesses every day to connect and engage with followers, with casual and authentic content that works as a great supplement to the more carefully staged main feed.

For businesses especially, Instagram stories’ stickers can be used in a variety of ways to amplify their marketing - to boost brand engagement, drive sales, build closer customer relationships, and more.

In this blog post, I’ll show you how each of the most prominent stickers can be put to the best business use, complete with real-life examples.

Ready? Let’s go!

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How to Use Hashtags to Grow Your Business on Social Media (Tips and Best Practices for Facebook, Twitter, Instagram, LinkedIn, And YouTube)

Why Hashtags Are Important For Brands on Social Media

Hashtags on social media help to group conversations, give context to your message, and crucially - because using the"#" symbol in front of a word turns it into a clickable link - hashtags can help you and your content get found by your target audience. Clicking on a hashtag will take to a person to a list of posts containing the same hashtag.

Many brands use hashtags "just because", but adding them without purpose can one can at best weaken the message of a post, or at worst turn people off your brand completely. 

In this blog post, I'll guide you through everything you need to know about hashtags and how to make the most of them on all of the biggest social media platforms. Read on for hashtag best practices, and how to best integrate hashtags into your social media marketing strategy.

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Instagram Stories Ads: 9 Essential Tips to Drive More Sales (With Examples)

Are you a business wanting to use Instagram Stories ads to build awareness of your brand or drive more sales of a product? 

In this post, I will be sharing with you 9 of the best strategies to create and optimise Instagram Stories ads that resonate with highly-engaged Instagram users

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