How to Use Hashtags to Grow Your Business on Social Media (Tips and Best Practices for Facebook, Twitter, Instagram, LinkedIn, And YouTube)

Why Hashtags Are Important For Brands on Social Media

Hashtags on social media help to group conversations, give context to your message, and crucially - because using the"#" symbol in front of a word turns it into a clickable link - hashtags can help you and your content get found by your target audience. Clicking on a hashtag will take to a person to a list of posts containing the same hashtag.

Many brands use hashtags "just because", but adding them without purpose can one can at best weaken the message of a post, or at worst turn people off your brand completely. 

In this blog post, I'll guide you through everything you need to know about hashtags and how to make the most of them on all of the biggest social media platforms. Read on for hashtag best practices, and how to best integrate hashtags into your social media marketing strategy.

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50 percent of social media users click hashtags

 
hashtags-use-social-media-statistics.jpg

People who see a hashtag tend to click on it, explore it, use it in their own posts, or even check out the person or brand that tweeted it, according to a new RadiumOne study (http://bit.ly/11nHdQf).  I would definitely recommend including them in your updates!


ABOUT THE AUTHOR

Andrew Macarthy is the author of the #1 Amazon Kindle Bestseller, 500 Social Media Marketing Tips.

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