Social Media tutorials , infographics and blog from Andrew Macarthy, author of Amazon Bestseller, 500 Social Media Marketing Tips.
With 2017 now in full swing, are you doing all you can to optimise your Facebook marketing strategy? A whole slew of new features were rolled between the end of last year and now - and some, you really can't afford to miss.
In this blog post, I'll be highlighting six new Facebook features that every brand needs to consider right now. Let's go!
Read MoreEven if you've never liked Tasty (the Buzzfeed-owned) food brand on Facebook or any other social channel, chances are you will have been exposed to one of its posts, and be familiar with its output. Since launching in 2015, its presence has exploded. Here's a few recent stats:
Like Tasty's video setup, the thinking behind its social media strategy is deceptively simple. Of course, not every brand will have the resources to pump out videos daily or promote them with high-budget ads, but in this blog post I'll show you - by studying Tasty's output on Facebook and quoting the people directly behind Tasty's success - how you can take that same ingenious strategy and apply it to your business, whatever industry you are in. Ready? Let's go!
Read MoreLooking for a clear and simple way to display the results and growth of your social media strategy?
As someone in charge of the day-to-day running of social media accounts, you're likely to be well versed with the analytics that make up the back bone of your strategy. However, when it comes to spelling it all out to someone less familiar with, say, Facebook Insights - like your boss, or a client - sometimes it's best to spell everything out simple.
To help you do that, I have built a FREE Social Media Report Card Template for you to download.
Read MoreOne of the most difficult tasks for a social media manager is constantly coming up with fresh and exciting ideas for your social media profiles. When you've got 365 days to fill and often multiple time-slots to fill, that's one tricky task. Of course, post recycling can go a long way to plugging the gaps, but if you need some new and and exciting ideas to inspire you, this post will help!
Below, you'll find a mighty 101 social media post ideas for business. Some are obvious, some less so, but all are paired with a real-life example from big brands to show you how you could go how you might want to create something similar. Ready? Let's go.
Read MoreDo you run what might be considered a "boring" business? Think you can't make a meaningful impact on social media? Think again!
Just because you're not a sexy fashion company or trendy coffee shop doesn't mean that you can't draw inspiration from other "more fashionable" businesses and apply their ideas to your own content marketing, or conjure up some more unique ways to draw attention to your brand.
In this blog post, I'll show you 5 examples of brands who have innovated in the "boring" business space on social media, and hopefully inspire you to do the same.
Read MoreHi there, and welcome to my website. I'm Andrew Macarthy, a social media consultant and author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing TIps. hope you enjoy my blog. If so, please do get in touch to hire me to help you with for your social media marketing needs.
