How to Manage and Track Customers on Snapchat | Snapchat Marketing ROI

/
How to Manage and Track Customers on Snapchat | Snapchat Marketing ROI

At the time of writing, Snapchat does not yet have an official way for businesses and brands to manage and track their customers on the app. Until that happens, early adopters of the service will need to think a little differently if they are going to analyse engagement with their customers and discover how effective their Snapchat marketing is. Here is one strategy that you can use to measure Snapchat ROI...

Read More

How to Edit Facebook Profile Photo Thumbnail 2014

/

Facebook has tweaked the way that users can adjust the thumbnail version of their profile photo - the tiny square image that represents them next to comments on the site. 

When hovering over your profile photo and clicking the pencil icon, then Edit Thumbnail, a 'Scale to fit' option (above) used to appear.\

editfb.gif

Now, however, Facebook allows you to upload a profile image and (as long as it is over 180 x 180 pixels big), drag it around to pick the thumbnail view you like the best.

The previous 'Scale to fit' option was causing a few issues with images being cropped all weird in certain cases, so hopefully this tweak will have straightened everything out. All this said, though, I would always recommend uploading a big, square profile photo to bypass the need for any of this editing in the first place.

Andrew Macarthy is the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips, available for Kindle and in paperback.

Buy 500 Social Media Marketing Tips
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6

Follow Me
http://www.facebook.com/500socialmediatips/
http://www.pinterest.com/andrewmacarthy
http://www.twitter.com/andrewmacarthy
http://www.youtube.com/500socialmediatips

portrait-blog.jpg

Sacco and Gogo's Real-time Twitter Marketing Fail

/
 
js.PNG

When Justine Sacco, a PR executive of all people, posted the above tweet before boarding a flight, little did she know of the reaction while she was in the air. Amongst the thousands of replies and retweets condemning her comment, Gogo, a provider of in-flight wi-fi, decided to use the buzz as a way to market itself with the following tweet:

Not only was the tweet not very funny, nor did it make a lot of sense in the context, but it is one of the most recent  examples of how some brands try to use social media to position themselves as "current" and "edgy" by piggybacking on trending stories - and fail.

While Gogo's tweet is not offensive in itself, its timing is pretty poor, and the company later admitted so in an apology. Opportunistic tweets like that from Gogo can be extremely powerful in the right circumstances, but all-too-often, we see marketing departments posting before thinking thoroughly about what the consequences might be given the speed and ferocity at which one tiny piece of social media content can turn into a backlash they never saw coming.