The 5 Elements of a Successful YouTube Video

The  5 Elements of a Successful YouTube Video

Now more than ever, people are turning to video content to be informed and entertained on the web. And for brands who want to take advantage of this massive opportunity for exposure, an established YouTube presence is crucial. Here are five elements that make up a successful YouTube video...

Read More

5 Awesome Snapchat Marketing Examples (Dec 15, 2013)

5 Awesome Snapchat Marketing Examples (Dec 15, 2013)

Snapchat is gearing up for a huge 2014, and while many of the world's biggest brands have yet to jump on board, I reckon it'll only be a matter of time. Until then, check out these recent examples from some large (and some smaller) brands who are already using Snapchat to market to their audience in new and interesting ways.

Read More

5 Awesome Instagram Marketing Examples (Dec 15, 2013)

As Christmas is nearly upon us, many of the big brands have had the holiday season on their minds when it comes to social media marketing. Check out some of these awesome examples of Instagram marketing that have been posted recently:

1. New Balance has fun with the Thanksgiving holiday...

2. Skullcandy's sleek ad campaign for its latest headphones...

3. San Diego zoo posts a collage of its departing panda bear...

4. Oreo begins its 12 Days of Christmas countdown...

5. Nickelodeon challenges its followers to find its Spongebob Squarepants mailboxes...

Seen any awesome examples of Instagram marketing yourself? Let me know in the comments below! 


3 Ways Brands Can Use Instagram Direct For Business

3 Ways Brands Can Use Instagram Direct For Business

The roll out of Instagram Direct allows users to share photos and videos with a specific person or a group of up to 15 people, opening up a way for brands to communicate with their customers and fans that has sorely been missing from the app.

After sending, you’ll be able to find out who’s seen your photo or video, see who’s liked it and watch your recipients commenting in real time. Photos and videos that you receive from people you follow will appear immediately. If someone you’re not following sends you a photo or video on Instagram, it will be held in your requests until you decide if you want to view it.

Here are 3 ways that brands can utilise Instagram Direct...

Read More

A Subtle Way to Make Your Facebook Images Pop on the News Feed

A Subtle Way to Make Your Facebook Images Pop on the News Feed

Every good marketer knows that the way Facebook users scan their News Feeds doesn't leave a lot of time to catch the eye - and further interest - of a potential customer. Posting compelling images is an essential part of the strategy, but here's one subtle tip to help your images stand out even more. 

Read More