How to Add Admins or Managers to A Google Plus (+) Page

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If your Google+ business page is particularly busy, you may want to hand the responsibility of handling it over to one or more trusted employees. For these instances. The process is really easy and only takes a few moments, but first it's handy to know...

The differences between an owner and a manager

Google+ allows you to assign up to 50 managers to your page, all who have basic admin rights, while you retain ownership. Here's a summary of the differences between an owner and a manager: 

How to  add a manager to your Google+ page

1. Sign in to Google+ and visit your page, then choose Settings from the left-hand menu.

2. On the next page, click the Managers link at the top.

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3. This is the page where all of your managers will be listed. Click the Add managers button to invite a new one.

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4. Simply enter the e-mail address of the person you want to add as a manager and click the Invite button.  (Note: people can accept invitations to become managers, and sign up to Google+ if they haven’t already, with a different email address than the one the invitation was sent to).

When a invitation is accepted, the owner of the page - you - will be notified via email.

ABOUT THE AUTHOR

Andrew Macarthy is the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips, available for Kindle and in paperback.

Buy 500 Social Media Marketing Tips
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6

Follow Me:
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5 Ways to Make Pinterest Images That Get More Repins, Likes, and Comments

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What is the world's most perfect Pinterest pin? 

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For over a year, boffins at Curalate in Philadelphia studied millions of Pinterest photos and their engagement levels to try to figure out what makes the perfect Pinterest image. The answer combines a number of characteristics, exemplified by the image above: "Aunt Peggy's Cucumber, Tomato, and Onion Salad" by cooking show host, Paula Deen. At the time of writing, it has been repinned over 300,000 times, liked over 8,000 times, and commented by over 300 people.

What elements make up the perfect Pinterest pin? 

Amongst the most popular images on Pinterest and Instagram, Curalate found that they all shared the following characteristics. Take a look, and work at feeding them into your own stream to encourae more engagement from your customers:

Portrait layout

 Images for Pinterest that are taken in a vertical orientation (with an aspect ratio between 2:3 and 4:5) perform better than those snapped in landscape. This is because Pinterest displays all photos in a vertical orientation, making those uploaded in other ratios look squashed and small.

Unobtrusive backgrounds

Curalate found that product images taken against a plain, artificial background - specifically if the background makes up more than 40 per cent of the total image area - see their amount of repins halves or even quartered compared to others. Instead, the best-performing pins use a minimal background that still provides compelling context.

No human faces

Somewhat surprisingly - as marketers often feel that people connect with images of other humans - images without faces get repinned more than those that have them. Curalate surmises that this is that while Facebook, for example, is the social network of people, Pinterest is the social network of things. And on a network of things, people's faces only serve as a distraction.

Multiple colours and lots of red

Pinterest pins with multiple dominant colors garner more than three times the replies as images with just one, it was found. In addition, images that were made up predominantly of red or orange images were found to get twice the repins as predominantly blue images.

Moderate light

Very light and very dark images are, on average, repinned one-twentieth as often as images with medium lightness.

5 Ways Brands Can Use Hashtags on Facebook for Marketing | Facebook #Hashtags Marketing

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Facebook recently introduced hashtags to its site - and about time too! - giving marketers a fascinating new tool to help try to boost engagement and interaction with their fans. Here are five ideas to help brands kick start their use of hashtags on Facebook: 

1. Add your hashtag to your cover photo

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One of the easiest ways to promote your hashtag to fans is to feature it in your cover photo, whether it's a hashtag that will always stay the same (such as your brand name) or one that will change over time (like one related to a seasonal promotion). 

2. Search your hashtag and join the conversation

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Hashtags on Facebook give you a much easier way to find out what people are saying about you and your brand. So, search for mentions of your brand's hashtag periodically and join in on the conversation to help drive engagement and strengthen relationships with your customers. 

3. Use hashtags in your status updates and comments

Facebook hashtags work as clickable links in Page posts, personal profile posts, and in comments, so don't forget to feature them in these places where appropriate. With consistent use and the odd prompting, you will educate your customers to start using your hashtags too!

4.  Utilise your hashtag's unique URL to drive traffic and engagement

Each hashtag used on Facebook has its own feed and unique URL. In the above example, the hashtag is #500socialmedia to represent my book, and the URL is http://www.facebook.com/hashtag/500socialmedia. The format always stays the same: facebook.com/hashtag/yourhashtag. 

Use this knowledge to drive customers to your hashtag feed - especially in real world marketing material - to interact and engage. Utilise re-directs and URL shorteners like bit.ly to make a link to the feed more memorable.

5. Remember: #hashtags join across all Facebook-integrated services

 

One of the coolest things about Facebook hashtags is that their function is maintained across Facebook-integrated services. In the example above, I shared this image from my Instagram account to my Facebook fan page. The image's caption remained in tact, and its hashtags are there and clickable too. 

Conclusion

I hope this post has given you some inspiration for how you might use hashtags on Facebook as part of your own social media marketing strategy. Let me know how you intend to integrate hashtags in the comments below! 

ABOUT THE AUTHOR

Andrew Macarthy is the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips, available for Kindle and in paperback.

Buy 500 Social Media Marketing Tips
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6

Follow Me:
http://www.facebook.com/500socialmediatips/
https://pinterest.com/500socialmedia/
http://www.twitter.com/500socialmedia

http://www.youtube.com/500socialmediatips

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How to Embed An Instagram Video on Your Blog or Site in 3 Steps | Instagram Video Embed Code

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Instagram video gives individuals and brands a great new way to produce fresh and exciting content to their fans and followers to view within the app and via instagram.com, but what if you want to embed an Instagram clip on your blog or website? There is no official method at the time of writing this, but there is a pretty simple workaround. Below, you'll learn how to embed an Instagram video in three simple steps. 

1. Grab the URL of your video

Visit your Instagram profile on the web at www.instagram.com/yourinstagramusername, click on the video that you want to embed, then copy its unique URL from your browser's address bar.

2. Generate the embed code

Visit www.instaembed.com, paste the unique URL you copied into the box here, and click the Generate Code button. 

3. Embed the code on your blog or website

Copy the generated code and paste it as HTML into your blog post or onto your website. The result will look like my example above.  The default size of the video is 640 x 640 pixels, but you can change this by editing the height and width in the code. Lastly, if you're feeling courteous, do leave the "Embed Your Own Instagram Videos" link in at the bottom, to give instaembed the credit it deserves. 

ABOUT THE AUTHOR
Andrew Macarthy is the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips, available for Kindle and in paperback.

Buy 500 Social Media Marketing Tips
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6

Follow Me:
http://www.facebook.com/500socialmediatips/
https://pinterest.com/500socialmedia/
http://www.twitter.com/500socialmedia

http://www.youtube.com/500socialmediatips

 

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How to Record Video on Instagram: A Guide to Shooting Video on Instagram

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In June 2013, Instagram introduced video creation to the mega-popular mobile app. Shooting video on Instagram is super easy, so let's take a look, and answer any questions you might have about how it works: 

How to record a video on Instagram

1. Open Instagram as normal and tap on the camera icon at the bottom of the screen. 

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2. The app will default to taking a still image. To change to video recording, cick on the video camera icon.

3. To begin recording, press and hold your finger on the red video camera icon. To stop recording, lift your finger off. Every time you stop and start a new snippet of video recording, a break in the blue video bar is created to show it.

Instagram video clips have a maximum length of 15 seconds, and a minimum length of 3 seconds.  And unlike with photos you cannot import videos into Instagram; they must be recorded from within the app.

4. If you are unhappy with the previous snippet of video that you shot, you can remove it by tapping the 'X' arrow. When the snippet of video you want to remove is highlighted in red on the video bar, click the trash can icon to confirm its deletion. You can only delete the previous clip, so be careful that each shot is as you want it before you record a subsequent snippet. When you're done recording, click Next.

5. On the next screen, you can choose from over a dozen filters specific for video and preview how your video will look. When you tap a filter, your video will play automatically.

Cinema for Instagram

See the "shaky camera" icon below the video? That's Instagram's new Cinema mode, designed to eradicate the jittery quality of so many mobile videos.  Tap it and the effect will be applied, smoothing out your unsteady camera work as best it can. Click Next when you're happy.

 

6. Now it's time to choose a cover frame for your video. Like YouTube's video thumbnails, a video cover is the snapshot that will represent your video in its best light in Instagram search and in your friend's feeds. Simply tap and slide your finger over the bar at the bottom to select the frame you like best, and then click Next to continue.

7. Last up, it's time to give your video a caption (with hashtags, of course) and choose your sharing options. Unlike with photos, you cannot tag people in videos.

To post your Instagram, hit Share. Instagram will process your video for a short while before it appears live on the app and on the web.

ABOUT THE AUTHOR

Andrew Macarthy is the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips, available for Kindle and in paperback.

Buy 500 Social Media Marketing Tips
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6

Follow Me:
http://www.facebook.com/500socialmediatips/
https://pinterest.com/500socialmedia/
http://www.twitter.com/500socialmedia
http://www.youtube.com/500socialmediatips

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