NEW Twitter Background Template 2014 PSD | 1920 x 1200 Photoshop Download

 

Looking for a background template for the new Twitter design for April 2014? You've come to the right place.

Notable change

before we get started, it's worth knowing that the Twitter profile background image no longer appears on the main profile page of a user - the new large header image can now be used for that. However, background designs do show when a user clicks on a tweet to view it (and the conversation attached to it) in isolation. 

Example

Here is an example of the new Twitter layout. Notice that the new header takes up much of the "above the fold" space, where the old background design used to be. Below it, however far you scroll through the tweet feed, is an uneditable grey background.

Example 2

The above image shows what a user sees when they click on an individual tweet. Here, the background design you upload will display. In this case, it's a plain textured image but you can use the space for whatever you like: contact info, logos, offers, etc.

The trouble with Twitter background design optimisation

Twitter profile backgrounds are a a prime piece of real estate for brands, but creating one that is optimised to be seen as intended by as many users of the site as possible can be tricky due to the wide variety of screen resolutions that the site is browsed at on desktops. Problems include:

  • Design hidden behind the tweet feed
  • Design looks different from one screen to another
  • Design not optimised for largest resolutions, leaving blank areas.

If you've ever had any of these problems, my free Twitter background template will help.  But, before we get to it, let's take a look at the relationship between Twitter, screen resolutions, and Twitter background designs so that you can use the template as effectively as possible. 

The Anatomy of A Twitter Page Explained

No matter what the resolution of a user's desktop display, the Twitter tweet feed will always sit in the centre of the page. That leaves an equal amount of space either side of it for the visible background design (the rest being hidden behind the tweet feed itself). How much of the design is visible by a user, then, depends on the resolution of their display.

Therefore, in designing your Twitter background, you should aim to cater to as many people using as many different resolutions as possible, especially if you want to feature branding on both sides of the feed. Which leads us nicely onto...

Global Statistics For Screen Resolutions

According to the most recent global statistics (updated April 2014) the most popular screen resolution for viewing the web on desktops is 1366 x 768 pixels (around 28% of the total) followed by 1024 x 768 (around 8%). From these numbers (and those for less common sizes), we can estimate that the vast majority of people viewing your Twitter profile will be able to appreciate a background design optimised for a 1366 x 768 pixel resolution. 

 

Optimising Your Twitter Background Design

The biggest resolution people are likely to view Twitter at is 1920 x 1200 pixels, so the template is offered at this size and I urge you to design with people viewing at this resolution in mind, but optimised for the majority who only see up to 1366 x 768 pixels, i.e. when using the template, put your most important branding elements - logo, products, offers, URLs within the orange box and any non-important info outside it. View the image above for examples of how much of the visible Twitter background will appear for users at different resolutions. 

How to Use the Twitter Background Template

When you open up the Twitter Background template in Photoshop or GIMP, it will look like the image above. Work over and/or hide the layers representing the Twitter news feed and different screen resolutions, then remove them all before saving your design as a PNG and uploading it to Twitter. Remember to work using the whole space, but optimize your design for 1366 x 758 pixel resolutions.

Note: While every effort has been taken to make this template as accurate as possible, prepare yourself for minor tweaking of your background design elements if necessary. Test and tweak is the name of the game!

One Last Thing - Centre Your Background!

Twitter backgrounds are left-aligned by default, but this template is designed for optimal viewing on all resolutions when the background is centred, so make sure to switch to this option when you upload, as shown above. 

Download the Twitter Background 2014 Template 

This Twitter template (and many others for all the biggest social networks - expertly measured, simple to use, and up-to-date) is available instantly as a downloadable zip file via the purchase link above. For more information on all my social media templates, click here.

Note: Payment is fast and secure via PayPal, but you do not need a PayPal account to buy and download. 

 


Andrew Macarthy is the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips, available for Kindle and in paperback.

Buy 500 Social Media Marketing Tips
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6

Follow Me
http://www.facebook.com/500socialmediatips/
http://www.pinterest.com/andrewmacarthy
http://www.twitter.com/andrewmacarthy

http://www.youtube.com/500socialmediatips

How to Handle Customer Complaints on Twitter Like A Pro (Greggs the Baker Case Study)

How to Handle Customer Complaints on Twitter Like A Pro (Greggs the Baker Case Study)

Greggs the baker or just "Greggs" as it is more commonly known, is the UK's biggest bakery chain, with hundreds of stores up and down the country. To help manage some of the ton of feedback they receive, Greggs mans its Twitter feed 7 days a week, and the way it handles customer complaints and queries on the platform is something a lot of other brands - big or small - could learn from, to help keep existing customers happy and help spread good experiences with them. Let's take a look at 6 ways that Greggs is killing it on Twitter...

Read More

How Ben & Jerry's Uses Images to Delight on Facebook, Instagram, Twitter, and Google+

How Ben & Jerry's Uses Images to Delight on Facebook, Instagram, Twitter, and Google+

Ben and Jerry's has millions of passionate followers on social media, and it keeps them engaged by tailoring specific content to the networks that it posts on - Facebook, Twitter, Instagram, Pinterest, and Google+.

The ice-cream maker's use of different images for each site ensures that it hits the right spot, wherever its audience is.

Let's take a look at how Ben and Jerry's capitalised on Valentine's Day...

Read More

How to Wow Customers With Time-Lapse Videos on Social Media

How to Wow Customers With Time-Lapse Videos on Social Media

People love time-lapse videos. Whether they're made from lots of photos stitched together or a simple sped-up recording, the power to capture the story of a scene that lasted hours, days or even years in just a few minutes or seconds, is something that really resonates with audiences.

And with mobile apps that make generating time lapse videos as easy as a few taps of the finger, there's never been a better time to get involved. What's more, time lapse videos make for great content on social media - digestible in moments and very shareable - as you'll see in the examples below.

Read More