Social Media tutorials , infographics and blog from Andrew Macarthy, author of Amazon Bestseller, 500 Social Media Marketing Tips.
With the Wimbledon tennis championships currently in full swing (sorry), now seemed like a good time to serve up (and again) a blog post all about the not-tenuous-at-all similarities between it and social media marketing. Keep reading to digest some match-winning strategy (no more, I promise), and to see some lovely photos courtesy of Instagram users lucky enough to be at the event...
Read MoreResults from a poll by Crowdtap found that a massive 74% of people will be posting on social media about the FIFA World Cup in Brazil in some capacity. With a world gone soccer crazy for the duration of the tournament, now's a perfect time to introduce some related content into your own marketing. Let's take a look at a variety of ways that brands are already taking advantage of the World Cup buzz, and hopefully you'll be inspired to create your own soccer-inspired content.
Read MoreSocial networks, more and more, are becoming a visual as a medium. With so much competition for eyeballs, it is important for brands to ensure that their images are as eye-catching and recognisable as possible in order to get noticed. High quality images are one thing, but having fans instantly recognise when an image has been posted by you as they scroll through their visually-saturated news feeds, is also crucial.
Read MoreOne of the biggest questions businesses ask about social media strategy is "Where can I find content to post on social media?" The following is a list of some of the sources I use and personally recommend to help make the job easier. Remember, however, that the items you find should only be used as portion of your content mix, and to inspire your own original posts - pumping out Socially Awkward Penguin memes every day is not going to get you very far!
Read MoreWhat Every Business MUST Do to Prepare for Pinterest's Guided Search
Pinterest Guided Search was rolled out to the site in April 2014 (mobile app first, desktop soon after) as a way to shake-up how search engines work. Pinterest says Guided Search is "made for exploring, whether you know exactly what you want, or you’re just starting to look around. " By offering broad suggestions as you search - and letting you add your own into the mix - the hope is that users will find what they are looking for more easily, whether that thing was in their mind from the beginning or whether suggestions inspired them to a choice along the way.
Pinterest's Guided Search Example
Say your initial Pinterest search was for one of the things above. In this case, I chose Mens Style.
Pinterest's Guided Search Example
Upon the results being returned, Pinterest automatically suggests relevant suggestions to help me narrow my search down, e.g. clothes for Summer or Fall.
Pinterest's Guided Search Example
By tapping the "+" button, you are able to add in your own suggestions to help narrow your search results down as you wish, e.g. "blue" to filter the clothes by colour.
First off, Pinterest has said that Guided Search will not affect search rankings, so your current pins are unaffected. However, what its introduction does do is give brands an even bigger incentive to make sure that their pins' descriptions are optimised for SEO. This means including specific, relevant keywords to help highlight the most distinctive elements of your pins in order to give them the best chance of being discovered.
Will the introduction of Guided Search spark a change in the way you publish content on Pinterest? Do you welcome the new feature? Let me know in the comments below!
Hi there, and welcome to my website. I'm Andrew Macarthy, a social media consultant and author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing TIps. hope you enjoy my blog. If so, please do get in touch to hire me to help you with for your social media marketing needs.
