5 Ways to Use the World Cup to Drive Engagement and Sales on Social Media

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Results from a poll by Crowdtap found that a massive 74% of people will be posting on social media about the FIFA World Cup in Brazil in some capacity. With a world gone soccer crazy for the duration of the tournament, now's a perfect time to introduce some related content into your own marketing. Let's take a look at a variety of ways that brands are already taking advantage of the World Cup buzz, and hopefully you'll be inspired to create your own soccer-inspired content.

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5 Ways to Use Instagram to Connect With Customers And Drive Sales (Pressed Juice Case Study)

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Are you looking for inspiration and ideas when it comes to connecting with your customers on Instagram? Your approach should reflect the image-heavy app's focus on creative and emotive content, and one brand doing a very good job of it is Pressed Juicery. Let's take a look at a selection of the ways that it uses Instagram to attract an audience and engage with its fans:

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How to Schedule Instagram Posts Using the Latergramme App or Latergramme Website

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Do you ever wish you could schedule your Instagram posts? lWhether you're a marketer who doesn't want to flood your followers with loads of content all at once, or you want to accurately upload multiple photos to Instagram as part of a promotional campaign, the ability to schedule posts is very handy. To do that, enter Latergramme.

This iOS and web app allows you to upload Instagram posts to its interactive calendar, prep them with your caption, then schedule a time and date that you want to upload your photo. When the time comes, you'll receive a notification on your mobile device, then be prompted to open the official Instagram app to publish the item to your feed. 

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6 Ways to Brand Your Images For Social Media (And Why You Should Start Today)

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Social networks, more and more, are becoming a visual as a medium. With so much competition for eyeballs, it is important  for brands to ensure that their images are as eye-catching and recognisable as possible in order to get noticed. High quality images are one thing, but having fans instantly recognise when an image has been posted by you as they scroll through their visually-saturated news feeds, is also crucial.

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5 Inventive Selfie Contest Ideas for Social Media Marketing (With Real Life Examples)

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Incorporating selfies into your social media marketing contests is a sound strategy for a number of reasons, not least because it is a fun and easy way for your fans to engage with your brand, and their very nature means people will want to share them - free advertising for you!

Here are 5 Inventive Selfie Contest Ideas for Social Media Marketing (With Real Life Examples) for you to be inspired by:

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