Where to Find Content to Post on Social Media: A Complete Guide For Business

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Where to Find Content to Post on Social Media: A Complete Guide For Business

One of the biggest questions businesses ask about social media strategy is "Where can I find content to post on social media?"  The following is a list of some of the sources I use and personally recommend to help make the job easier. Remember, however, that the items you find should only be used as portion of your content mix, and to inspire your own original posts - pumping out Socially Awkward Penguin memes every day is not going to get you very far!

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Marco Marco bases its social media marketing on #thingsorganizedneatly - and the content is stunning

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The #thingsorganizedneatly hashtag is one of several that have exploded into popular use on Instagram, characterized by a top-down snap of, well, things organized neatly. Tons of brands are already using the idea as an interesting and eye-catching strategy that is central to marketing strategy, but not many go to the lengths of Marco Marco, a Singapore-based restaurant that specialises in paninis and pasta, so let's take a closer look...

This is Marco Marco restaurant in Singapore. Very nice it looks, too...

To promote its food, Marco Marco meticulously arranges the ingredients from each dish with the #thingsorganizedneatly hashtag. Here are a few examples:

The shots are so carefully composed, that the almost look Photoshopped, but a series of behind-the-scenes photos (also shared on Instagram) show the care and effort that is involved. 

The #thingsorganizedneatly trend carries over to Marco Marco's Facebook Page, too:

I particularly like how the wider shots also give room to list the ingredients with text and also include a photo of the finished dish:

Conclusion

Marco Marco hasn't been open all that long, so the engagement its photos are getting aren't incredibly high, but I'm sure that will change if the reputation for its impressive visual storytelling continues. All in all, its impressive use of the #thingsorganizedneatly hashtag helps to grab people's attention, as well as conveying the time and passion that the restaurant has for its food - a tactic that is much more likely to lead to future custom via social media than any hard selling would.

Check out more at: http://instagram.com/marcomarcosg

Andrew Macarthy is a social media consultant and the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips.

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How Ben & Jerry's Uses Images to Delight on Facebook, Instagram, Twitter, and Google+

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How Ben & Jerry's Uses Images to Delight on Facebook, Instagram, Twitter, and Google+

Ben and Jerry's has millions of passionate followers on social media, and it keeps them engaged by tailoring specific content to the networks that it posts on - Facebook, Twitter, Instagram, Pinterest, and Google+.

The ice-cream maker's use of different images for each site ensures that it hits the right spot, wherever its audience is.

Let's take a look at how Ben and Jerry's capitalised on Valentine's Day...

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How to Repost Instagram Photos and Videos | Regram Photos and Video

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How to Repost Instagram Photos and Videos | Regram Photos and Video

Have you ever seen people re-posting photos and videos on Instagram and wondered how they did it? 

For brands, educating and encouraging your fans to repost your Instagram photos and videos can be a very powerful method to use as a requirement for entering a contest, or simply as an option for passionate customers to share your great content with their friends. At the time of writing, there is no official way to repost content on Instagram, but there are several pretty good workarounds, so let's take a look...

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Instagram Video Contest Ideas: Airbnb's video shorts competition success

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Instagram Video Contest Ideas: Airbnb's video shorts competition success

2014 has been dubbed "the year of video," and one of the best platforms to test this theory is on Instagram, whose 15-second video limit provides ample opportunity for brands to market themselves and launch promotions. Video contests on Instagram may never match the popularity of photos, but when they're done right, the results can be very lucrative. Here's one case study to show you how...

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