How to Wow Customers With Time-Lapse Videos on Social Media

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How to Wow Customers With Time-Lapse Videos on Social Media

People love time-lapse videos. Whether they're made from lots of photos stitched together or a simple sped-up recording, the power to capture the story of a scene that lasted hours, days or even years in just a few minutes or seconds, is something that really resonates with audiences.

And with mobile apps that make generating time lapse videos as easy as a few taps of the finger, there's never been a better time to get involved. What's more, time lapse videos make for great content on social media - digestible in moments and very shareable - as you'll see in the examples below.

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How to Upload to Instagram from PC or Mac | DSLR to Instagram via Desktop Computer

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How to Upload to Instagram from PC or Mac | DSLR to Instagram via Desktop Computer

As someone who is often juggling several social media marketing projects at the same time, I am always looking for ways to make the process of posting and re-purposing content to several outlets as quick and pain-free as possible....

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5 Awesome Instagram Marketing Examples (Dec 15, 2013)

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As Christmas is nearly upon us, many of the big brands have had the holiday season on their minds when it comes to social media marketing. Check out some of these awesome examples of Instagram marketing that have been posted recently:

1. New Balance has fun with the Thanksgiving holiday...

2. Skullcandy's sleek ad campaign for its latest headphones...

3. San Diego zoo posts a collage of its departing panda bear...

4. Oreo begins its 12 Days of Christmas countdown...

5. Nickelodeon challenges its followers to find its Spongebob Squarepants mailboxes...

Seen any awesome examples of Instagram marketing yourself? Let me know in the comments below! 

3 Ways Brands Can Use Instagram Direct For Business

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3 Ways Brands Can Use Instagram Direct For Business

The roll out of Instagram Direct allows users to share photos and videos with a specific person or a group of up to 15 people, opening up a way for brands to communicate with their customers and fans that has sorely been missing from the app.

After sending, you’ll be able to find out who’s seen your photo or video, see who’s liked it and watch your recipients commenting in real time. Photos and videos that you receive from people you follow will appear immediately. If someone you’re not following sends you a photo or video on Instagram, it will be held in your requests until you decide if you want to view it.

Here are 3 ways that brands can utilise Instagram Direct...

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