NEW Facebook Page Cover Photo Call to Action Button - Examples and Best Practices

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In December 2014, Facebook began the roll out of call-to-action buttons for Facebook Pages. Initially available for Page managers in the US, it is set to be introduced to Pages in the rest of the world later on this year.

In this post, I'm going to explain everything you need to know about Facebook Page cover photo call-to-actions: what their purpose is, how to set one up, and some best practices to help make your button as successful as possible.

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5 Nifty Facebook Page Tips to Work Smarter and Boost Engagement

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Are you looking for some quick and easy ways to manage your Facebook Page more efficiently and help to increase engagement at the same time? I can't promise that the following 5 tips are immediately going to cause your performance to rocket off the charts, but it's the small changes that result in the bigger, better end result, right? :) Let's get to it...

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5 Holiday-Themed Social Media Contest Ideas to Attract Customers

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Christmas is the season for giving, and in the case of social media marketing, giveaways can also result in you getting: increased engagement, new fans, a boost in sales, and lots more. Running a successful holiday-themed contest can be quick and simple, so check out some of the following cool ideas and consider incorporating them into your own strategy.

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5 Unique Ways to Feature Fans And Increase Brand Loyalty on Social Media (Five Guys Case Study)

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Do you want to inspire your fans and customers to become true brand ambassadors on social media? One of the best ways to help do this is to make them feel a part of your "tribe" by featuring them regularly.

Burger and fries restaurant chain, Five Guys, does a really good job of this - and in several unique ways that make the moment that little bit more special. Check out 5 different examples below and think about how you might be able to incorporate a similar strategy into the content of your own business:

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How John Lewis Dominated Social Media With its Monty the Penguin Christmas 2014 Advert #MontythePenguin

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Here in the UK, the department store John Lewis' Christmas advert is something of an annual cultural event. The commercials are renowned for telling touching, emotional stories centred around the spirit of Christmas giving - as well as signalling, for many, the start of the holiday shopping season. If you aren't familiar with any of the brand's Christmas campaigns, check out recent examples including 2013's Bear and the Hare and 2012's The Journey.

This year, I wanted to take a closer look at how John Lewis built and launched its biggest advertising campaign of the year. It was always going to be a talking point online but, in particular, I wanted to see how the brand utilised social media to maximise exposure for the ad, and start to turn fans and viewers into paying customers. What follows is the story of the run-up to and first 24 hours (and a bit) of John Lewis' Christmas 2014 advertising campaign on social media, with a list of early indicators of success and key takeways for all marketers at the end:

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