In December 2014, Facebook began the roll out of call-to-action buttons for Facebook Pages. Initially available for Page managers in the US, it is set to be introduced to Pages in the rest of the world later on this year.

In this post, I'm going to explain everything you need to know about Facebook Page cover photo call-to-actions: what their purpose is, how to set one up, and some best practices to help make your button as successful as possible.