Social Media tutorials , infographics and blog from Andrew Macarthy, author of Amazon Bestseller, 500 Social Media Marketing Tips.
It's weird to think it now, but in the early days of YouTube, the option to upload a custom thumbnail did not exist. And even when they were introduced, implementing one was not widely seen as crucial to the success of a video. But now, with 400 hours of video uploaded to YouTube every single minute, an effective thumbnail can be the difference between your content's success or failure.
Read MoreDo you want to create square videos for Facebook and Instagram, or other social networks?
In this blog post, I'll show you how to easily and quickly make and produce square videos using Microsoft PowerPoint - no video editing expertise required!
The end result is similar to that which you'd get using a paid tool like Animoto... but free!
Read MoreHave you ever wondered how your favourite brands and news sites turn their blog posts and news articles into stylish video for social media, and wondered how they did it? It's probably a combination of:
If you're short of any of those but still want to get in on the ever-growing social video game, here's a walkthrough a tool called Lumen5. It helps you to turn any blog post or news article into a video for social media in just a few quick steps.
Read MoreChatbots - a service, powered by rules and sometimes artificial intelligence, that your customers interact with via a chat interface - have come a long way over the past couple of years, from basic robo-helpers embedded into websites, to more human-like helpers central to aiding with customer service on social media. Rather than a complete turn-off, nowadays, many people actually enjoy interacting with them
Read MoreWhen you’re looking for an influencer to partner with on social media, finding the best fit for your business is essential if you're to get the best bang for your buck. The ideal influencer tends to have three key abilities: the ability to grow an audience (often off their own back), the ability to create engaging content, and the ability to distribute it effectively. When you’re on the hunt, here are four questions that you must ask so that you can spot a potential influencer, and quickly gauge whether they'll be right for you.
Read MoreHi there, and welcome to my website. I'm Andrew Macarthy, a social media consultant and author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing TIps. hope you enjoy my blog. If so, please do get in touch to hire me to help you with for your social media marketing needs.
