Social Media tutorials , infographics and blog from Andrew Macarthy, author of Amazon Bestseller, 500 Social Media Marketing Tips.
It's weird to think it now, but in the early days of YouTube, the option to upload a custom thumbnail did not exist. And even when they were introduced, implementing one was not widely seen as crucial to the success of a video. But now, with 400 hours of video uploaded to YouTube every single minute, an effective thumbnail can be the difference between your content's success or failure.
Read MoreEven though most YouTube content is no longer than a few minutes long, there are still plenty of barriers to the goal of having a viewer engaged to the very end of one of your videos once they have clicked on it, and that will put a heavy dent in arguably YouTube's most influential analytics - audience retention and watch time. Reasons for viewers not watching to the end of a video include:
It is the last bullet that I want to focus on for this blog. Once you have attracted someone to click on your content with a great title, description, and thumbnail image, it is so important to set expectations or hook the audience in the first few seconds of the video. Here are two ways this technique can be used:
No one wants to sit through even a few minutes of video instructions if they don't know what the end result will be, so if your video is a tutorial, show your audience what they will achieve at the end of the video in the first few seconds.
Whether he pops onto screen with a fascinating fact or intrigues his audience with his tone of voice and location, Vsauce does a great job of compelling his audience to continue watching, even though his videos are - in YouTube terms - very long.
Similarly, you could use a teaser clip of a scene coming up in the video or a spoken line ike, "Want to know that links a pot of jello and a punch in the jaw? Keep watching to find out!" to hook in your audience.
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Hi there, and welcome to my website. I'm Andrew Macarthy, a social media consultant and author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing TIps. hope you enjoy my blog. If so, please do get in touch to hire me to help you with for your social media marketing needs.
