Social Media tutorials , infographics and blog from Andrew Macarthy, author of Amazon Bestseller, 500 Social Media Marketing Tips.
At times, Twitter can be a precarious place for brands and businesses. One day you're rolling along nicely, and the next you're the laughing stock or under the spotlight from millions of people.
In the 60 Second Social Media Strategy video above, you'll find a handful of companies whose chosen hashtags probably should have been double-checked before being given the go ahead...
One of the biggest questions businesses ask about social media strategy is "Where can I find content to post on social media?" The following is a list of some of the sources I use and personally recommend to help make the job easier. Remember, however, that the items you find should only be used as portion of your content mix, and to inspire your own original posts - pumping out Socially Awkward Penguin memes every day is not going to get you very far!
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In May 2014, Ventra - the company behind the contactless payment system for Chicago's public transport - announced that it was going to spend an hour answering questions about the service on Twitter. Ventra has been plagued with problems since its introduction (the system will be required use from July 2014), so predictably, the #AskVentra hour was hijacked by less-than-favourable queries. Here is a small selection of the tweets that were submitted...
Do you want to make a professional-looking YouTube branded video intro for free? I'm going to show you how! In April 2014, YouTube allowed users to upload a three-second branding intro video that can be applied to play at the beginning of selected or all videos. They're a great way to build brand familiarity and keep your viewers hooked, so let's take a look at how you can make one...
Read MoreWhat Every Business MUST Do to Prepare for Pinterest's Guided Search
Pinterest Guided Search was rolled out to the site in April 2014 (mobile app first, desktop soon after) as a way to shake-up how search engines work. Pinterest says Guided Search is "made for exploring, whether you know exactly what you want, or you’re just starting to look around. " By offering broad suggestions as you search - and letting you add your own into the mix - the hope is that users will find what they are looking for more easily, whether that thing was in their mind from the beginning or whether suggestions inspired them to a choice along the way.
Pinterest's Guided Search Example
Say your initial Pinterest search was for one of the things above. In this case, I chose Mens Style.
Pinterest's Guided Search Example
Upon the results being returned, Pinterest automatically suggests relevant suggestions to help me narrow my search down, e.g. clothes for Summer or Fall.
Pinterest's Guided Search Example
By tapping the "+" button, you are able to add in your own suggestions to help narrow your search results down as you wish, e.g. "blue" to filter the clothes by colour.
First off, Pinterest has said that Guided Search will not affect search rankings, so your current pins are unaffected. However, what its introduction does do is give brands an even bigger incentive to make sure that their pins' descriptions are optimised for SEO. This means including specific, relevant keywords to help highlight the most distinctive elements of your pins in order to give them the best chance of being discovered.
Will the introduction of Guided Search spark a change in the way you publish content on Pinterest? Do you welcome the new feature? Let me know in the comments below!
Hi there, and welcome to my website. I'm Andrew Macarthy, a social media consultant and author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing TIps. hope you enjoy my blog. If so, please do get in touch to hire me to help you with for your social media marketing needs.
