Marco Marco bases its social media marketing on #thingsorganizedneatly - and the content is stunning

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The #thingsorganizedneatly hashtag is one of several that have exploded into popular use on Instagram, characterized by a top-down snap of, well, things organized neatly. Tons of brands are already using the idea as an interesting and eye-catching strategy that is central to marketing strategy, but not many go to the lengths of Marco Marco, a Singapore-based restaurant that specialises in paninis and pasta, so let's take a closer look...

This is Marco Marco restaurant in Singapore. Very nice it looks, too...

To promote its food, Marco Marco meticulously arranges the ingredients from each dish with the #thingsorganizedneatly hashtag. Here are a few examples:

The shots are so carefully composed, that the almost look Photoshopped, but a series of behind-the-scenes photos (also shared on Instagram) show the care and effort that is involved. 

The #thingsorganizedneatly trend carries over to Marco Marco's Facebook Page, too:

I particularly like how the wider shots also give room to list the ingredients with text and also include a photo of the finished dish:

Conclusion

Marco Marco hasn't been open all that long, so the engagement its photos are getting aren't incredibly high, but I'm sure that will change if the reputation for its impressive visual storytelling continues. All in all, its impressive use of the #thingsorganizedneatly hashtag helps to grab people's attention, as well as conveying the time and passion that the restaurant has for its food - a tactic that is much more likely to lead to future custom via social media than any hard selling would.

Check out more at: http://instagram.com/marcomarcosg

Andrew Macarthy is a social media consultant and the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips.

Buy 500 Social Media Marketing Tips
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6

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How to Edit Facebook Video Thumbnails | Change Thumbnail of Facebook Video

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When you upload a video to Facebook, after processing, a notification tells you that it is ready to view and says you can also change the video thumbnail. If you take notice of this straight away, you can edit the thumbnail in a pop-up window. If however, you want to edit the thumbnail after that point, the process isn't so obvious. Let's take a look... 

1. Your video will look like this on your Facebook Page or Timeline. Click on it to open it up in the full viewer.

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2. In the pop-up window, click Options at the bottom, and choose Edit This Video.

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3. On the page that opens, select a thumbnail by clicking the left and right arrows underneath. You can't upload a custom image, but you can choose the best option from those available. Click Save to finish.

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And that's all there is to it! If this post helped you out, please share it with your friends!

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Andrew Macarthy is the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips, available for Kindle and in paperback.

Buy 500 Social Media Marketing Tips
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6

Follow Me
http://www.facebook.com/500socialmediatips/
http://www.pinterest.com/andrewmacarthy
http://www.twitter.com/andrewmacarthy
http://www.youtube.com/500socialmediatips

How to See Which Facebook Pages Have Liked Your Business Page

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Do you want to find out which other businesses have liked your Facebook Page? Discovering this is a good way to check out if the competition is keeping tabs on you, and often provides a good list of related company's that you might want to reach out to in order to join forces with to work together in some capacity. It's really easy to do, so let's take a look:

1. Open up the Admin Panel on your Facebook Page, and look for the "See Likes" link below the list of your most recent posts. Click it. 

Note: Sometimes the "Get More Likes" box doesn't show up for pages that have a huge number of likes, so go to this URL instead and replace the "PAGE_ID_HERE" with your own page's ID: https://www.facebook.com/browse/page_fans/?page_id=PAGE_ID_HERE (Thanks, Avtar Ram Singh!)

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2. In the window that pops up, switch from People Who Like This to Pages that like this in the drop-down menu.

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3. Here's a list of all the Pages that have liked you. Scroll down and keep clicking 'Show more' to view them all.

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Conclusion

That's all there is to it! Do you use this feature to benefit your marketing and business strategy? Let me know in the comments below.

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5 Examples of Bad Facebook Ads from Big Brands (And How You Can Avoid the Same Mistakes)

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5 Examples of Bad Facebook Ads from Big Brands (And How You Can Avoid the Same Mistakes)

With organic reach on Facebook at an all-time low and recent changes to make its advertising platform more user-friendly than ever, there's no better time to start experimenting to see what a few ad dollars could do for your business on the site.

On desktop displays, News Feed ads are the most prominent and probably your best chance for success. Just make sure you learn from some of the poor choices made in the following examples from big brands...

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How to Handle Customer Complaints on Twitter Like A Pro (Greggs the Baker Case Study)

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How to Handle Customer Complaints on Twitter Like A Pro (Greggs the Baker Case Study)

Greggs the baker or just "Greggs" as it is more commonly known, is the UK's biggest bakery chain, with hundreds of stores up and down the country. To help manage some of the ton of feedback they receive, Greggs mans its Twitter feed 7 days a week, and the way it handles customer complaints and queries on the platform is something a lot of other brands - big or small - could learn from, to help keep existing customers happy and help spread good experiences with them. Let's take a look at 6 ways that Greggs is killing it on Twitter...

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