How Burberry Uses Animated GIFs on Pinterest to Drive Web Traffic and Sales

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How Burberry Uses Animated GIFs on Pinterest to Drive Web Traffic and Sales

Pinterest has supported animated GIFs for a while now, but not many brands are really taking advantage of them as they could. One company who that cannot be applied to is Burberry. It has used animated GIFs in its online marketing for years, and its targets now include Pinterest.

Let's take a look at how Burberry uses the dynamism of animated GIFs to drive web traffic and sell products via Pinterest...

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Social Media Calender Template Excel 2014 | Editorial Planner for Social Media

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Social Media Calender Template Excel 2014 | Editorial Planner for Social Media

Looking for a social media content calendar template to download for Excel? I first offered on last year, but it was, admittedly, a little basic - certainly usable, but perhaps not as robust as many businesses require. So now, here's my new and improved social media editorial calender template for Excel. Check it out after the break...

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How Ben & Jerry's Uses Images to Delight on Facebook, Instagram, Twitter, and Google+

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How Ben & Jerry's Uses Images to Delight on Facebook, Instagram, Twitter, and Google+

Ben and Jerry's has millions of passionate followers on social media, and it keeps them engaged by tailoring specific content to the networks that it posts on - Facebook, Twitter, Instagram, Pinterest, and Google+.

The ice-cream maker's use of different images for each site ensures that it hits the right spot, wherever its audience is.

Let's take a look at how Ben and Jerry's capitalised on Valentine's Day...

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How to Repost Instagram Photos and Videos | Regram Photos and Video

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How to Repost Instagram Photos and Videos | Regram Photos and Video

Have you ever seen people re-posting photos and videos on Instagram and wondered how they did it? 

For brands, educating and encouraging your fans to repost your Instagram photos and videos can be a very powerful method to use as a requirement for entering a contest, or simply as an option for passionate customers to share your great content with their friends. At the time of writing, there is no official way to repost content on Instagram, but there are several pretty good workarounds, so let's take a look...

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