December 31, 2012

Important Changes to FourSquare for Marketers in 2013

December 31, 2012/ Andrew Macarthy

FourSquare has announced two big changes to its app for 2013, which will come into effect from January 28th in the new year.

Full Names Always Displayed

To make searching for friends in FourSquare easier, everyone's full name will be displayed on the app. In previous versions, sometimes a full name showed, and sometimes just an initial and surname. If you want to change the name that is displayed, you can change it at www.foursquare.com/settings.

Businesses Can See More Of Their Recent Customers

This is the change most important for marketers. A business on Foursquare will be able to see more of their recent customers. At present, businesses can only see the customers who have checked in within the prior three hours. However, not everyone has time to check these and note their most loyal customers (which can help in targeting future offers to them), so now you'll be able to see lots more recent check-ins.

Do you use Foursquare for business? Will these changes benefit you in your social media marketing? Comment below to let me know!

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December 19, 2012

Why Updates to Facebook App 'Nearby' Tab Are So Important For Businesses

December 19, 2012/ Andrew Macarthy

Facebook has rolled out changes to the 'Nearby' tab on its mobile app, giving local businesses an even better chance of being discouvered by users on the move. There are over 600 million Facebook mobile users, so this change is particularly significant for bricks and mortar establishments.

Until now, the Nearby tab showed only where their Facebook friends had checked in. Now, in addition to that, users can see which businesses are nearby, ranked primarly by the recommendations of friends according to star ratings, check-ins, and Likes. If none of a users' friends have left their mark, then the ranking data will be pulled from non-friends who have engaged with that place.

Facebook mobile users can also now search for places by category - such as restaurants, coffee, nightlife, outdoors, arts, hotels, and shopping. Once they've found a suitable business, users can Like, chec-in, call, or get directions straight from the Nearby tab of the app. They'll also be able to share recommendations with their friends and the wider Facebook community - but only if they have legitimately checked in.

This update to the Facebook app for iPhone and Android makes it more important than ever for businesses to make sure they have a Facebook Page, and that the information on that page - address, store hours, contact details, etc. are all accurate. In addition, getting users to engage with your business on the app now has greater meaning, so encourage customers to check-in, like, and engage to help boost your rankings within the app.

December 12, 2012

Christmas Explained With Social Media [INFOGRAPHIC]

December 12, 2012/ Andrew Macarthy

For a bit of fun during the holiday season, and in the style of similar infographics that have popped up this year, here's Christmas Explained With Social Media. Please like, share, and pin to let your friends see!

Social Media Tips, Social Media Marketing Tutorials | Andrew Macarthy

Why Updates to Facebook App 'Nearby' Tab Are So Important For Businesses

Andrew Macarthy - Social Media Marketing