December 10, 2012

Can YouTube InVideo Programming Increase Subscribers? Early Signs Point to Yes!

December 10, 2012/ Andrew Macarthy

YouTube's Invideo Programming is a relatively new feature that allows users to overlay a linked 'watermark' on their videos. When clicked by a viewer, it takes them to the video maker's channel page. The idea is that Invideo Programming will help to drive more subscribers and views, and keep people engaged with your content. By default, the watermarked image is your account's avatar, but crucially YouTube allows you to switch this out with any image you want.

As the screengrabs from my subscriber statistics show, in the full 7 days before Invideo Programming was added to my content (November 22 to November 29, 2012), I gained a net total of 10 new subscribers. In the week after Invideo Programming was added (November 30 to December 7, 2012), the net total gain in subscribers had risen to 23 - more than double the week before!

Admittedly, this is early days and there are a variety of factors that could have influenced a rise or gain in subscribers (new videos posted during the period I measured, old videos promoting new subscribers, luck, etc.), but the initial signs are very promising. I'll return to this topic again when I have a month to measure either side of adding InVideo Programming to see if the benefits hold up.

Have you added Invideo Programming to your YouTube videos? Have they made a difference to your subscribers or views?

Andrew Macarthy is author of 500 Social Media Marketing Tips, the #1 Amazon Kindle Bestseller:

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December 07, 2012

New YouTube Layout Guide December 2012 | Overview For Marketers

December 07, 2012/ Andrew Macarthy

Last night, YouTube rolled out the newest version of its site, with a new emphasis on Channels, and the aim to provide content creators with a site that drives more views and a loyal subscriber base to them.

There are three significant changes to the site, which are:

The Guide Bar
Visible on the left-hand side of every YouTube page is the Guide Bar, which gives viewers access to all of their subscriptions, as well as more content from the Channel they are currently visiting.

The Video Page and Avatars
On every video page, the video title and Subscribe button now sits below the player (instead of above it), in order to give the content centre stage. Comments are now accompanied by your Channel avatar, and this avatar is displayed in several more places across the site, including in your Feed and search results.

Playlists
The Playlist feature on YouTube has been given an overhaul. Now, the list of videos in the playlist is positioned on the right-hand side of the player instead of below it. This makes navigating the content of a playlist much easier, and will hopefully keep viewers more engaged with any given channel's content.

Do you like the new YouTube layout? How do you think it will benefit you as a YouTube content creator? Let me know in the comments below.

Andrew Macarthy is author of 500 Social Media Marketing Tips, the #1 Amazon Kindle Bestseller:

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Andrew Macarthy - Social Media Marketing