5 Ideas to Write A Great Instagram Bio For Business (With Real Examples)

Want to improve your Instagram bio to attract more followers and increase engagement on your Instagram profile?

Brands that don’t optimise their Instagram profile are really missing out!

In this post, I’ll be sharing 5 simple strategies that you can use to create an effective, show-stopping Instagram bio, along with real-life examples for you to get some inspiration. Let’s go!

Instagram Bio Tip #1: Explain What You're All About

A good Instagram bio explains what you do at a glance - in a few short sentences or bullet points. You only have 150 characters to play with, so make it count!

Your bio should work to stop your target audience in their tracks, so they understand what you're all about, make them want to check out your feed, and hopefully tap "Follow".

Depending on your business type and goals for Instagram, your bio copy will obviously differ. If you’re promoting a product, for example, you might want to make that more of the focus. If you’re more about growing a community, you might want to explain to people how you help and inspire your community - make your proposition more about them rather than you.

Instagram Bio Tip #2: Add Keywords to the Name Field

This one is overlooked by so many businesses! Rather than putting your business name in the Name field (save it for your username or main bio text), use the Name field to include a few of your top targeted keywords.

You want to do this because Instagram takes the Name field into account when people search on the app, making your profile notably more discoverable. In short, it’s a key element of Instagram SEO!

Consider what keywords your customers would use to search for you in Instagram and add them to your Name field - whether that be your product, city, service, etc.

Specific is best. Instead of "Andrew Macarthy Dog Groomer", you might use "Mobile Dog Groomer Norwich".

Instagram Bio Tip #3: Use a hashtag or @mention

When you list a hashtag or @mention of a bio in your Instagram bio, they become clickable links within the app.

This gives you the opportunity to highlight an associated account or to drive traffic to your branded hashtag (where, for example, you encourage your fans to share user-generated content).

Instagram Bio Tip #4: Use emojis to grab attention

To give your Instagram bio some personality, to grab the attention of readers, and as a way to organise it, use a selection of emoji. Many brands will use emoji instead of bullet points.

Instagram Bio Tip #5: Add a Call-to-action

Below your Instagram bio is the Link field - the only space on your main profile page where you can share a URL to an external source.

So, save the final line of your Bio text for a call-to-action to drive people to click on the link you choose. You might want to add an emoji arrow or hand pointing down to tell people to click!

Instagram Bio Tips Conclusion

So there you have it! Five quick and easy tips to help you build a winning Instagram bio; one that informs customers and drives them into taking action, whether that’s following you or clicking through to your website.

What are your favourite Instagram bio strategies? Let me know in the comments below!

Andrew Macarthy is a social media consultant and the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips.

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5 Ideas to Write A Great Instagram Bio For Business (With Real Examples)