How to Get More TikTok Video Views With One Simple Change to Your Strategy

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Struggling to get views and engagement on TikTok?

The same video that does well on Instagram and Facebook might tank on TIkTok. Here’s just one major way to re-align your content strategy for TikTok - think FUN! Quick bursts of enjoyable content.

Because TikTok videos have to be short, people expect to entertained quickly - your videos must deliver something entertaining right off the bat, within the first few seconds.

Create unique content that makes people laugh fast, or makes them feel cool about having followed you.

Most of all, keep it relevant to the audience you want to attract!

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The Complete Guide to Zoom Etiquette: 20 Video Meeting Tips For A Great Conference Call

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Now that Zoom, Skype, and other video conferencing services have taken over our daily lives as we know it – including meetings, job interviews and dinner parties – you might be wondering how to act and look your best during video calls.

Especially if you're new to video conferencing (thanks coronavirus), you'll know just how jarring the whole experience can be versus in-person meetings, and video etiquette can differ quite a lot to that in real life.

Practicing good video meeting etiquette is critical to ensuring that your meetings are professional, efficient, and valuable. And, importantly, that you come across well to your colleagues, customers, friends, or whoever you’re speaking to.

While I’ll primarily mention Zoom as a video conferencing tool in this post, much of the advice also for other online meeting software including Google Hangouts and Microsoft Teams.

Ready to look and act your best on any Zoom video call? Let’s get started.

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IGTV Marketing: 3 Big Reasons Why Brands Can’t Afford to Ignore it Any More (Plus 5 Killer IGTV Strategies For Business Success)

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Are you curious about using IGTV for business? Still wondering what it’s all about and if it’s even woth bothering with?

In this post, I’ll tell you everything you need to know about IGTV to help you make up your mind, and - if you do decide to take the leap - explain how to optimise your IGTV strategy for success.

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10 Instagram Stories Stickers Every Business Should Use For Marketing (And How to Use Them)

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Instagram stories are used by hundreds of millions of people and businesses every day to connect and engage with followers, with casual and authentic content that works as a great supplement to the more carefully staged main feed.

For businesses especially, Instagram stories’ stickers can be used in a variety of ways to amplify their marketing - to boost brand engagement, drive sales, build closer customer relationships, and more.

In this blog post, I’ll show you how each of the most prominent stickers can be put to the best business use, complete with real-life examples.

Ready? Let’s go!

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How to Grow Your Business With Facebook Recommendations (And Outrank Your Rivals)

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When people want to find out if a business is any good or write a review about their experience, they'll visit TripAdvisor, Yelp, Google, etc. - and increasingly over the year - Facebook. 

Like other sites, Facebook used to rely on customers giving businesses a star rating from 1 to 5 and typing out their thoughts, but that has now changed. 

In this blog post, I will explain everything you need to know about how to use Facebook Recommendations, and how to use it to grow your business.

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