7 Powerful Ways to Use Pinned Tweets for Business to Engage, Inspire, and Sell

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Pinned tweets (the ability to "sticky" one of your tweets to the top of your Twitter feed for an indefinite period) was introduced earlier this year "so [that] it’s easy for your followers to see what you’re all about."  

While this is true, I'd argue that pinned tweets are even more powerful as a way to grab the attention of non-followers; anybody who happens upon your Twitter feed, and who you have the opportunity to influence with a non-moving "banner," guaranteed to be the first thing they see. Big businesses utilise pinned tweets in all manner of ways and for many different purposes, so let's take a look at some real life examples to help inspire your own activity:

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Fall 2014 Edition of 500 Social Media Marketing Tips Out Now!

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Hey everyone, just a quick post to let you know that the Fall 2014 edition of 500 Social Media Marketing Tips has just been published, and is available to purchase right now.  

There are over 60 new updates since the Summer edition (published June 2014) in the most up-to-date social media book available, and you can find a summary of them here.

Buy your copy at your usual Amazon website. Click a link below:

Amazon.com
http://www.amazon.com/dp/1482014092/

Amazon.co.uk
http://www.amazon.co.uk/dp/1482014092/

Amazon.ca
http://www.amazon.ca/dp/1482014092/

Amazon.de
http://www.amazon.de/dp/1482014092/

Amazon.it
http://www.amazon.it/dp/1482014092/

Amazon.fr
http://www.amazon.fr/dp/1482014092/

Bonus!

Tweet me a photo of your Fall 2014 copy of 500 Social Media Marketing Tips with the hashtag #500socialmedia and I'll tweet you  back a little gift :) I'm @andrewmacarthy.

LinkedIn Profile Photo Tips: 8 Examples of Best LinkedIn Profile Pictures

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Do you want to make the best first impression on LinkedIn? A high quality, appropriate profile photo is one the best ways to make it happen. Deciding whether or not to have a profile photo on your LinkedIn profile is no-brainer. Not uploading one is a sure fire recipe to professional and networking suicide on the site. I've previously blogged about the types of profiles photos to avoid, so now let's look at ways to make your LinkedIn profile picture shine, and show you some examples to inspire you to improve your own.

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19 Examples of Brands Already Using Hyperlapse for Marketing

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When Instagram launched Hyperlapse last week, it didn't take long for some of the biggest brands in the world to jump on board and see what the timelapse-creation app has to offer. It's early days, so what follows aren't by any means spectacular examples of how the app can be used for marketing, but it gives us a good glimpse of the potential. Let's take a look...

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