5 Unique Ways to Feature Fans And Increase Brand Loyalty on Social Media (Five Guys Case Study)

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Do you want to inspire your fans and customers to become true brand ambassadors on social media? One of the best ways to help do this is to make them feel a part of your "tribe" by featuring them regularly.

Burger and fries restaurant chain, Five Guys, does a really good job of this - and in several unique ways that make the moment that little bit more special. Check out 5 different examples below and think about how you might be able to incorporate a similar strategy into the content of your own business:

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5 Ways to Use Pinterest Guided Search to Increase Exposure For Business

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Do you use Pinterest for business? You will have noticed the recent introduction of a new method of search - Guided Search - on the desktop site. Its benefits for consumers of Pinterest content are obvious, but it also opens up a variety of opportunities for businesses. In this post, I'm going to show you 5 Ways to Use Pinterest Guided Search to Increase Exposure For Business. But first... a quick recap.

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101 Social Media Content Ideas For Business | Video Part 1 of 4 (Ideas 1 - 20)

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Recently, I launched a brand new mini site at www.socialmediacontentideas.com. The idea was to help answer - in one simple list - the question I hear so often from business on social media: "What do I post?" If you want to check the whole list out (including examples), head on over to the link above now.

Alternatively, I will be rolling out the 101 ideas as part of a video series on here, and on my YouTube channel at http://www.youtube.com/500socialmediatips

Here's Part 1 of that series, Ideas 1-20:


Let me know in the comments if these ideas helped spark your imagination, and look out for Part 2 soon!

How to Launch A Product Using Social Media (Mahabis Slippers Case Study)

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If you'd mentioned the word "slipper" to me a couple of months ago, my first thought would have been of a drab, old-fashioned item of footwear (flowery design for women, checked for men), most likely to be worn by my parents of grandparents. That was until I stumbled across Mahabis, a British company who proclaims to be "reinventing the slipper // for everyday adventures," and my original notion has completely changed.

Mahabis has spent over a year building interest in its brand and product up to its launch, and their use of social marketing really caught my eye. What follows is just a sample of what Mahabis has been up to in social spaces, and I'm sure that a great many of you reading will be inspired by their approach and be able to weave some of the ideas into your own strategy.

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7 Easy Ways to Promote A Boring Business, Product or Service on Social Media (Moleskine Case Study)

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One common question that gets asked social media marketing is how to make the most of it if your product or service is "boring," e.g. toilet roll, banking, compressed air canisters, insurance, etc. The trick is - as you'll see from Moleskine, a manufacturer of notepads - to make a feature of your brand's personality and highlight its depth: to share knowledge, to get customers involved, and to demonstrate how your product or service benefits them in their everyday lives. Let's take a closer look at some real-life examples. As you read through each example, keep in mind what is being sold here... notebooks.

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