5 Ways to Make Pinterest Images That Get More Repins, Likes, and Comments

What is the world's most perfect Pinterest pin? 

For over a year, boffins at Curalate in Philadelphia studied millions of Pinterest photos and their engagement levels to try to figure out what makes the perfect Pinterest image. The answer combines a number of characteristics, exemplified by the image above: "Aunt Peggy's Cucumber, Tomato, and Onion Salad" by cooking show host, Paula Deen. At the time of writing, it has been repinned over 300,000 times, liked over 8,000 times, and commented by over 300 people.

What elements make up the perfect Pinterest pin? 

Amongst the most popular images on Pinterest and Instagram, Curalate found that they all shared the following characteristics. Take a look, and work at feeding them into your own stream to encourae more engagement from your customers:

Portrait layout

Source: 

http://pinterest.com/pin/162059286562405620/

 Images for Pinterest that are taken in a vertical orientation (with an aspect ratio between 2:3 and 4:5) perform better than those snapped in landscape. This is because Pinterest displays all photos in a vertical orientation, making those uploaded in other ratios look squashed and small.

Unobtrusive backgrounds

Source: 

http://pinterest.com/pin/36310340717096776/

Curalate found that product images taken against a plain, artificial background - specifically if the background makes up more than 40 per cent of the total image area - see their amount of repins halves or even quartered compared to others. Instead, the best-performing pins use a minimal background that still provides compelling context.

No human faces

Source: 

http://pinterest.com/pin/374080312768342774/

Somewhat surprisingly - as marketers often feel that people connect with images of other humans - images without faces get repinned more than those that have them. Curalate surmises that this is that while Facebook, for example, is the social network of people, Pinterest is the social network of things. And on a network of things, people's faces only serve as a distraction.

Multiple colours and lots of red

Source: 

http://pinterest.com/pin/492440540475715870/

Pinterest pins with multiple dominant colors garner more than three times the replies as images with just one, it was found. In addition, images that were made up predominantly of red or orange images were found to get twice the repins as predominantly blue images.

Moderate light

Source: 

http://pinterest.com/pin/11259067789676883/

Very light and very dark images are, on average, repinned one-twentieth as often as images with medium lightness.

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How to Pin Images to Pinterest on iPhone App | How to Use Pinterest on iPhone

Pinning images to Pinterest from the iPhone was something of a faff before an update to the official Pinterest app in the spring of 2013. Now, it's much easier. Here's how: 

1. Make sure you've got an up-to-date version of the Pinterest app, and when you load it up, you'll see a "plus" icon in the middle of the home screen. Click that to begin the pinning process.

2. You'll be given three options at this stage - Website (search for a website or enter a a website address where there is an image you want to pin), Camera (take a photo to pin), or Clipboard (paste in a website address that you have copied whilst browsing the web in Safari, Chrome, etc.)

3. Once you're on the page that contains the image you want to pin, tap the "Pin it" button. 

4. The Pinterest app will scan the page for pinnable images . Just tap the one that you want to pin. 

5. With your image chosen, pick the board that you want to add it to (or create a new one by tapping the "plus" symbol), and that's it! You'll get a message to let you know that the image has been pinned successfully.

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ABOUT THE AUTHOR
Andrew Macarthy is the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips, available for Kindle and in paperback.

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How to Optimize Pinterest Board Names For SEO

There are plenty of benefits in taking a few minutes to optimise your Pinterest board names, both in terms of the aesthetics of your profile and - more crucially - for search engine optimisation on the site.  

Use the tips detailed in the video above to help boost the visibility of your Pinterest boards to gain more viewers, likes, repins followers, and leads. And if you enjoy the video, don't forget to subscribe for regular social media tutorials!

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ABOUT THE AUTHOR
Andrew Macarthy is the author of the #1 Amazon Bestseller, 500 Social Media Marketing Tips.

Buy 500 Social Media Marketing Tips (Kindle or Paperback)
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6

Follow Me:
http://www.facebook.com/500socialmediatips/
https://pinterest.com/500socialmedia/
http://www.twitter.com/500socialmedia
http://www.youtube.com/500socialmediatips