4 Questions You Must Ask to Help Find the Best Social Media Influencer For Your Business

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 When you’re looking for an influencer to partner with on social media, finding the best fit for your business is essential if you're to get the best bang for your buck.  The ideal influencer tends to have three key abilities:  the ability to grow an audience (often off their own back), the ability to create engaging content, and the ability to distribute it effectively. When you’re on the hunt, here are four questions that you must ask so that you can spot a potential influencer, and quickly gauge whether they'll be right for you.

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7 Ways Your Brand Can Leverage Multiple Image Posts on Instagram (Carousel Examples)

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This week, Instagram rolled out a new "carousel" feature to its app. Users can now choose up to 10 photos or videos (or a combination of the two) to feature in a single post.

This new feature has been available for just a few days, but already we're seeing examples of fun and inventive ways that brands are using multiple images and videos to create interesting and engaging content. In this blog post, I'll show you 7 real examples for inspiration. Let's go!

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5 Reasons Your Business MUST Start to Make Vertical Video For Social Media

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Does your business record vertical videos for social media? In years gone by, recording and uploading video with the camera held vertically was looked upon as a grave error - producing big black bars either side of the picture and a narrow viewing angle, guaranteed to turn viewers off - but times are changing.

In this blog post, I'm going to lay out reasons why your business should be experimenting with vertical video for social media marketing in 2017.

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Let's Get Popular on Instagram (A Follow-Along Guide For Brands): Part 1 - Introduction and Hashtag Analysis

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Using Instagram for business? Want to grow your following and attract passionate new fans and customers? In this blog, I'll show you how to analyse your current Instagram hashtags ready to optimise them for maximum exposure. It's the first step in my own renewed ourney towards Instagram success, and I hope you can join in, too. First, though, a bit of background:

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How Tasty Gets Billions of Facebook Video Views: 6 Secrets Any Business Can Use

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The secret to Tasty's success (and how you can replicate it)

Even if you've never liked Tasty (the Buzzfeed-owned) food brand on Facebook or any other social channel, chances are you will have been exposed to one of its posts, and be familiar with its output. Since launching in 2015, its presence has exploded. Here's a few recent stats:

  • In September 2016, Tasty’s main Facebook page was the third-biggest video account on Facebook with nearly 1.7 billion video views.
  • Viewership per video is staggering: During the last three months, Tasty’s Facebook videos have averaged 22.8 million video views in their first 30 days alone.

Like Tasty's video setup, the thinking behind its social media strategy is deceptively simple. Of course, not every brand will have the resources to pump out videos daily or promote them with high-budget ads, but in this blog post I'll show you - by studying Tasty's output on Facebook and quoting the people directly behind Tasty's success - how you can take that same ingenious strategy and apply it to your business, whatever industry you are in. Ready? Let's go! 

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