3 Easy Ways to Use New Instagram Explore & Search to Grow Your Business

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Last month, Instagram rolled out two major improvements to the Search and Explore functions of its app; changes that confirm its ambitions to truly compete with rivals like Twitter. In a nutshell:

The upgraded Explore now surfaces trends as they emerge in real-time, connecting you to events and conversations both near you and around the globe. Meanwhile, the Search function now features a Places tab, which allows you to search for any location on Earth to find and interact with photos and videos that have been tagged there. On a related note, the new Top Search tab will return all the most popular content from any particular location.

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How to Use Emojis to Increase Engagement and Sales on Social Media

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For brands on social media, one of the key principles for connecting with customers is to speak their language. And if there's one trend that's making a bigger impact than an in the way that social media users are communicating, it's Emoji. Some of the biggest brands in the world are already using emoji to delight, engage with, and convert customers, and I'll show you how you can, too. First, though, let's start with the basics:

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NEW Layout App by Instagram: Tips, Tricks, and Inspiration

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The new Layout app from Instagram enables you to you easily combine multiple photos into a single image. It’s not a new concept by any means, but the user-friendly interface and the simple fact that Instagram developed it, means you're probably going to see a lot of images from it in your feeds soon. Besides, collages are a cool way to inject some creative flair into your content and share your brand's story, so it's well worth a look. Here's everything you need to know:

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10 "Feel Good Friday" Post Ideas That Fans Will Love You For

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One of the tried and tested ways to conjure up great content for your social media profiles is to give each day a theme - like Motivation Mondays or Throwback Thursdays. In this post, I'm going to give you 10 example ideas for posts on a Friday. By tapping into the mindset of your audience - tired and weary at the end of a working week - your brand can deliver the "pick me up" they need, or the catalyst that drives them happily into the weekend. Without further ado, let's get started:

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5 Ways to Use Timely and Topical Events to Drive Engagement on Social Media (Innocent Case Study)

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Topical events provide brands with an endless, predictable  stream of inspiration for content on social media. As they often tie into the lives of your audience, they're always pretty popular, so it's handy to have a bank of pre-prepared posts that you can schedule for different occasions.

Innocent, the smoothie drinks company, produces some of my favourite examples of "bandwagonning" onto topical and timely events; tailoring the branding and tone to their audience. Take a look at 5 of their most recent examples and use them as inspiration for your own strategy.

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