There are plenty of reasons why customers choose to post reviews to your social media page, but they largely fall into two camps - to share a positive experience or to complain very publicly. Good and bad reviews online can make and break your brand, but how you respond to them can be just as important.

Many brands tend not to reply to any review, regardless of its sentiment - and they're missing out! Every review is an opportunity to learn about how you conduct your business, who your audience is, and the chance to build long-term relationships with customers whether their comments were full of praise or not so kind.

In this blog post, I'll show you how best to respond to any review (positive, negative, or neutral) - on sites like Facebook, Twitter, Yelp, etc., along with real examples along the way. Let's go!