Use These Simple Photo Ideas to Sell Your Product on Social Media (With Real Examples)

Do you want to sell products on social media? Not seeing the reaction you expect?

The primary reason that people visit Facebook and other social networks is to interact with their friends and family; in most cases, they are not browsing with the intention to purchase something. With this in mind, you might find that straight selling with images doesn't work as well for you as it does in other mediums - like a TV ad or in a brochure. You must work smarter and harder to capture their attention.

In this post, I'll show you four simple and creative photo (and video) ideas to help attract the attention of prospects. The examples below are from Clarks Shoes, a British footwear brand, but with a little consideration, all of these ideas can be applied to almost any product. Ready? Let's go!

Read More

5 Awesome Facebook Video Ideas Your Business Should Try (Abel & Cole Case Study)

Are you producing video content for Facebook and other social networks? With image posts reaching something of a saturation point, videos are a relatively fresh way to break through the clutter and get your brand noticed.

Here are some recent video statistics, especially related to Facebook:

  •  Facebook now sees 100 million hours of daily video watch time.
  • Facebook generates 8 billion video views every day. 
  • Socialbakers’ data revealed that the average organic reach of videos uploaded directly to Facebook was more than twice that of photos - an increase in organic reach of 135%.

Abel & Cole is a provider of fresh seasonal organic fruit and veg, meat and household essentials, it does a really nice job of producing high quality, unique, and engaging video content for social media - not as much the ideas, but in the execution. In this blog post, I've picked out five examples of different short videos from Abel & Cole. I hope they will help to inspire you to make your own video content, so let's take a look:

Read More

Ready For Facebook the Messenger Customer Service Revolution? 6 Steps Every Business Needs To Take Now

Do you use Facebook to handle customer service? The Messenger app is fast becoming the centre of the action for customer interaction on Facebook, and your business needs to be ready.

In this blog post, I'll show you the 6 big steps you need to get your business ready for customer service via Facebook Messenger.

Read More

9 Killer Quotes and Insights for Brands By the Pros At Social Media Marketing World 2016 #SMMW16

April 17-19th this year saw Social Media Marketing World 2016 take place in San Diego, California. Organized by Social Media Examiner, it is one of the world's biggest gatherings of social media marketers and experts. If you want the scoop on everything to make the most of social media marketing for business - the cutting edge of what's happening in the industry, you'll find it there.

In this blog post, I've compiled 9 of the juiciest advice and insights from Social Media Marketing World 2016, together with quotes that I encourage you to share! Some of the insights are new, some are reminders of the cornerstones of effective social media marketing, but all are important! Let's get going:

Read More

How to Bulk Upload And Schedule Posts to Buffer WITH IMAGES Using BulkPublish

Do you use Buffer to schedule your social media posts? Would you like to bulk upload your content to post text AND images at the same time? In this post, I will show you how.

Using BulkPublish to upload text and images to Buffer

At the time of writing, the official Buffer website does not allow you to bulk upload with images (just text), but the third party tool BulkPublish - which sends a prepared file of your content to your official Buffer account - does.

Read More