Social Media tutorials , infographics and blog from Andrew Macarthy, author of Amazon Bestseller, 500 Social Media Marketing Tips.
Are you looking for ways to streamline and improve your marketing efforts on Facebook? The site is always rolling out new tools and features to help you improve your business' performance on the site - hopefully leading to increased engagement and sales as a result. In this blog post, I'll show you five of the most recent Facebook features that your brand needs to know about. Let's get started!
Read MoreFor brands on social media, one of the key principles for connecting with customers is to speak their language. And if there's one trend that's making a bigger impact than an in the way that social media users are communicating, it's Emoji. Some of the biggest brands in the world are already using emoji to delight, engage with, and convert customers, and I'll show you how you can, too. First, though, let's start with the basics:
Read MoreDo you advertise on Facebook? Are you familiar with Facebook's multi-product ads?
Despite the "product" bit of the name, calling them "multi-image ads" might be more appropriate, as they can be used by all kinds of businesses, not just those selling products and services. In this blog post, I'll tell you what they are, why you should give them a try, and give 5 super useful strategies to help you maximise your investment when you set them up. Let's go!
Read MoreOne of the tried and tested ways to conjure up great content for your social media profiles is to give each day a theme - like Motivation Mondays or Throwback Thursdays. In this post, I'm going to give you 10 example ideas for posts on a Friday. By tapping into the mindset of your audience - tired and weary at the end of a working week - your brand can deliver the "pick me up" they need, or the catalyst that drives them happily into the weekend. Without further ado, let's get started:
Read MoreAre you using Facebook ads? Have you experimented with video ads yet?
Just like traditional image ads, video ads a way to grow awareness, drive sales, and increase affinity between fans and brands. Currently, you can create video ads in one of three ways:
In this post, I'll be looking at how to set up option number three - the Get More Video Views objective - via the main ads tool, but the optimization tips will apply to all of the above. Let's take a look:
Read MoreHi there, and welcome to my website. I'm Andrew Macarthy, a social media consultant and author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing TIps. hope you enjoy my blog. If so, please do get in touch to hire me to help you with for your social media marketing needs.
