How to Get Your Social Media Fans in the Mood For Christmas (10 Big Brand Instagram Examples)

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For many businesses and brands, Christmas is the busiest and most lucrative time of year. As such, you want to get your holiday-themed messages out there on social media, but there's a fine balance to be had between publishing such posts out there in good time... and pushing them out there too early at the annoyance of your fan base.

One approach - easy to do with a little bit of forethought - is to subtly introduce elements of winter and Christmas into your posts fairly early on, then gradually build up to more "heavy-hitting" stuff as The Big Day approaches. What follows is a series of existing Instagram content from big brands who are doing just that. 

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How to Make Beautiful Slideshare Presentations Quickly With Haiku Deck

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Want to create captivating Slideshare presentations for content marketing, brand awareness and knowledge exchange, but hate fiddling with PowerPoint and Keynote or just pressed for time? Haiku Deck could be the solution you have been looking for.

Haiku Deck - a simple and intuitive tool for creating slideshow presentations - has existed as a standalone app on the web and for mobile devices for some time, but earlier this month, Slideshare rolled out the first phase in a partnership with the brand, allowing you to use the tool directly on the Slideshare website in three easy steps:

  1. "Craft your message: Choose the type of slide format you want and simply type your text.
  2. Select outstanding images: Search millions of free, high-quality Creative Commons images to make a powerful statement or upload your own.
  3. Choose a style: Pick from a range of fonts, background colors and design layouts to give your deck the exact look and feel you want." 

Haiku Deck's Slideshare integration currently works best on desktops, so what follows is an overview of what you can expect to find. Hopefully it will encourage you to build your own slideshows to be seen by Slideshare's 70 million+ users.

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5 Ways to Use Pinterest Guided Search to Increase Exposure For Business

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Do you use Pinterest for business? You will have noticed the recent introduction of a new method of search - Guided Search - on the desktop site. Its benefits for consumers of Pinterest content are obvious, but it also opens up a variety of opportunities for businesses. In this post, I'm going to show you 5 Ways to Use Pinterest Guided Search to Increase Exposure For Business. But first... a quick recap.

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5 "Hidden" YouTube Features You Need to Grow Your Channel

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Are you using YouTube videos as part of your social media marketing strategy? Do you want to reach more viewers and optimize the quality of your output?

YouTube has a whole host of lesser-known features that many creators aren't taking advantage of. In this article you’ll discover how to use these tools to increase watch-time, attract subscribers, and drive traffic to your website.

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7 Powerful Ways to Use Pinned Tweets for Business to Engage, Inspire, and Sell

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Pinned tweets (the ability to "sticky" one of your tweets to the top of your Twitter feed for an indefinite period) was introduced earlier this year "so [that] it’s easy for your followers to see what you’re all about."  

While this is true, I'd argue that pinned tweets are even more powerful as a way to grab the attention of non-followers; anybody who happens upon your Twitter feed, and who you have the opportunity to influence with a non-moving "banner," guaranteed to be the first thing they see. Big businesses utilise pinned tweets in all manner of ways and for many different purposes, so let's take a look at some real life examples to help inspire your own activity:

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