February 03, 2013

Connect Foursquare and Twitter Accounts for Greater Engagement

February 03, 2013/ Andrew Macarthy

Foursquare has rolled out a neat little change for business managers who choose to connect their Twitter and FourSquare accounts together, and it's a change that could help increase engagement with customers.

Now, when a customer tweets a check-in to a business, the establishment's linked Twitter handle will appear instead of just unformatted text. In the above image, a check-in to Butter lane now reads as a check-in to @butterlane.

It's only a small detail, but could certainly encourage new customers to click on the Twitter handle to find out more about the business in question.

ABOUT THE AUTHOR

Andrew Macarthy is author of 500 Social Media Marketing Tips, the #1 Amazon Kindle Bestseller:

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January 31, 2013

Foursquare Page Banner Template FREE | Download Foursquare Template Cover Photo

January 31, 2013/ Andrew Macarthy

The Foursquare page for businesses is the hub from which managers can send updates to their customers, create special offers, and analyse data about how they are performing with the app. It's also a web page that customers can visit to see updates and offers all in one place.

At the top of the page is space for a banner. The ideal size for this banner is 860 x 130 pixels. I have created a template for you to download, either for Photoshop as a PSD file or for any other photo editing software as a JPG. All you have to do is delete my design and create your own. Once you're done, save the image and upload it to your Foursquare page and you'll have a banner that fits the recommended dimensions perfectly.

Grab your Foursquare page banner templates here:

PSD File: http://min.us/lbyJHGSBuEpi2l
JPG File: http://min.us/lYKcTQ6QKNgDU

ABOUT THE AUTHOR

Andrew Macarthy is author of 500 Social Media Marketing Tips, the #1 Amazon Kindle Bestseller:

Buy 500 Social Media Marketing Tips
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6

Follow Me:
http://www.fa cebook.com/500socialmediatips/
https://pinterest.com/500socialmedia/
http://www.twitter.com/500socialmedia/
http://www.youtube.com/500socialmediatips

January 29, 2013

How to Save Searches on Twitter | Create A Saved Search on Twitter

January 29, 2013/ Andrew Macarthy

Learning how to save a search on Twitter is essential for any brand or business who wants to more quickly and easily monitor what customers are saying about them on the micro-blogging site, and to interact and engage with those people. In my latest video tutorial, I show you how to do it.

ABOUT THE AUTHOR

Andrew Macarthy is author of 500 Social Media Marketing Tips, the #1 Amazon Kindle Bestseller:

Buy 500 Social Media Marketing Tips
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6

Follow Me:
http://www.fa cebook.com/500socialmediatips/
https://pinterest.com/500socialmedia/
http://www.twitter.com/500socialmedia/

http://www.youtube.com/500socialmediatips

January 20, 2013

Bigger Facebook Link Images For Increased Engagement

January 20, 2013/ Andrew Macarthy

Facebook is beginning to introduce a new look for shared links on the social network, which typically have not received very high levels of engagement from users of the site. Marketers obviously don't like this, often preferring to upload an image to dominate a news feed post and place a link in a status along with it.

In a move to improve this situation, shared links now display with a larger 154 x 154 pixels image, and several more lines of 'teaser' copy from the destination URL. Check out a comparison of the new and old in the video above.

ABOUT THE AUTHOR

Andrew Macarthy is author of 500 Social Media Marketing Tips, the #1 Amazon Kindle Bestseller:

Buy 500 Social Media Marketing Tips
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6

Follow Me:
http://www.fa cebook.com/500socialmediatips/
https://pinterest.com/500socialmedia/
http://www.twitter.com/500socialmedia/

http://www.youtube.com/500socialmediatips

Social Media Tips, Social Media Marketing Tutorials | Andrew Macarthy

Andrew Macarthy - Social Media Marketing