Looking for engaging Facebook post ideas for your business?

A high engagement rate not only shows that your content is hitting the mark with your audience but also helps with the overall discoverability of your posts.

The more engagement a post receives, the more likely it will appear higher up in the feeds of your followers on Facebook.

Coming up with content ideas for Facebook that your fans will love isn't always easy, but I hope this big list of examples will inspire you to fill up your social media calendar for weeks to come.

Let’s go!

Facebook Post Ideas To Grow Your Business

Every post you publish on your Facebook Page should have a purpose to help you reach your overall business goals - increasing brand awareness, driving sales, improving customer service, etc. Whatever it may be!

If you’re just posting because you feel like you have to and without much planning behind it, then chances are your ideas won’t be very engaging and you won’t see any return on your investment.

Posting without a plan is one of the biggest reasons why businesses fail on social media.

Engaging Facebook Post Examples That Get Your Fans to Act

Let’s look at some Facebook post ideas whose purpose is to drive action amongst your target audience, whether that be to get them to comment, like, share, and even post their own images and videos that you can then re-purpose on your Page at a later date.

Ask different types of questions

Engaging Facebook post examples: ask a question

It doens’t get much simpler than this, but you’ll be surprised how effective simply asking your fans a question can be.

On Facebook, the general rule of thumb is that you want to keep your question short if you want to maximize engagement. However, the type of question you ask will depend on what you want to learn from the answers, and whether you want the responses to be short or long.

Short questions and short answers (like asking for customers to choose whether they prefer Product A or Product B) give a quick binary answer.

However, open-ended questions (like asking fans to explain how Product A benefits them in their everyday life) might garner less response because they take effort to reply to, but the quality of the “data” you get back will often be more insightful.

Provide valuable information

Engaging Facebook post examples: share information

One of the main reasons that people follow brands on Facebook is to be educated on certain topics. And presuming you’re an expert in your field (of course you are!), then you should be regularly sharing advice and information that speaks to your audience’s desires.

Information sharing can be in the form of blog posts, infographics, videos (pre-recorded or live), Q&As, and more.

In this example, Faire uses Facebook to share a blog post about why its followers should attend a virtual trade show - specifically, one of its own! Generating plenty of engagement and, I imagine, lots of clicks through to its blog post where all the juicy information can be found.

For lots of tips on promoting your own events on Facebook, check out this post for lots of useful strategies and best practices.

Host a relevant contest

Engaging Facebook post examples: host a contest

This one’s another oldie, but goodie. People just love the chance to win free stuff, so hosting a contest on Facebook is a sure-fire way to get fans to engage with your post.

To ensure that benefit from the promotion as much as possible, there are several steps you can take:

Give away a prize tailored to your audience (like one of your products, not something generic like an Amazon gift card). This will ensure entrants are true fans.
That last point’s important, especially if you’re going to use the data (likes, shares, e-mail sign-ups, etc.) to target contest entrants in the future and use it to grow your business.
Experiment with a variety of entry methods to see what is the most engaging, e.g. leaving a comment, clicking through to your site to fill a form, uploading a photo/video of something creative, etc.

In this example, Ryobi targets its crafty fans with a contest to win tools and gadgets they will love. To enter, they have to upload a photo of an Easter craft and tag it with a branded hashtag.

Encourage user-generated content

Engaging Facebook post examples: share user-generated content

User-generated content (UGC) is any content - text, videos, images, reviews, etc. — created by your customers rather than you.

Users create and share posts featuring your business, exposing your products and services to their own friends and followers. Better yet, you can share that content with your own audience, boosting your credibility in the process. User-generated content is great because it:

Promotes authenticity: Consumers are 2.4 times more likely to view user-generated content as authentic compared to content created by businesses, which will provide you an important credibility boost.

Create trust: These days, customers want to know what they are getting before they order - a third of millennials say they won’t visit a restaurant if it’s Instagram account isn’t convincing. So user-generated content that shares testimonials from real customers is always a good idea.

Drive purchases: 79 percent of people say user-generated content highly impacts their purchasing decisions, which is huge if you’re using Facebook as a way to increase your sales.

In the example above, Mud and Bloom shares user-generated content to promote its nature boxes for kids. And as well as re-purposing UGC for main feed posts, it’s a great idea to share it to your Facebook Stories too - a more casual location, where you can share plenty of UGC for people to tap through.

Interested in boosting your Facebook reviews? Check out my guide on How to Grow Your Business With Facebook Recommendations.

Engaging Facebook Post Ideas That Make Your Fans Feel

Share something relatable

Engaging Facebook post examples: relateable posts

People use social media for personal expression, so when they come across a piece of content that reflects how they really feel, it's something they are likely to engage with and share.

Spiffy is a store that sells products to help people live happier and more fulfilling lives, and in this example it shares a graphic that will resonate with its audience - that not everyone will be at their very best every day.

It's not a post that will generate a lot of comments by its very nature - but 213 likes and 54 shares shows that the Spiffy fans found it spoke to them and wanted to share.

Show you share your audience’s values

Engaging Facebook post examples: reflect your customers’ values

Another way to encourage your audience to engage is to share content athat revolves around their values.

Your audience wants to know that the values of your company or product align with their own.

Who Gives A Crap (which sells toilet paper made from recycled material), shared a post about the availability of toilets directly impacts the dropout rates of female students.

It's a cause that they directly support and something that their audience feels strongly about, and the engagement rate reflects that - 230 likes and 29 shares.

Make your fans laugh

Engaging Facebook post examples: be funny

There’s perhaps no easier way to get your fans to engage and react with your Facebook posts than to make them laugh.

Showing fans that you share their sense of humour is one of the simplest ways to keep them coming back for more of your posts, especially if it’s the kind of content that they will want to share with their friends (to make them look and feel cool).

In this example, the UK bank Monzo simply shares a screengrab of the month of February 2021, pointing out how neatly the weeks align and hoping its customers’ savings pots are just as synchronised.

It clearly resonated as an idea with its fans, generating plenty of likes, laughs, and loves.

Capitalise On Trending Topics

Engaging Facebook post examples: trending topics

The news and popular culture give you an almost-unlimited resource for inspiring engaging Facebook posts. It resonates with your audience who will also be aware of such topics, and is a great way to present yourself as an on-the-ball brand with a sense of humour.

The trick is that you won't often be able to schedule such posts in advance; they work best when they're published in the moment, when the trending topic is at its hottest.

One surefire idea is to try and blend a trending topic with your own brand, like McDonald's does in the example above.

When NASA landed the Perseverance rover on Mars to bring us all images from the surface of the Red Planet, McDonald's created a graphic to show what other-worldly sights it had discovered - notably, its much-maligned Szechuan sauce!

Show behind-the-scenes

Behind-the-scenes images and videos of your business is the perfect way to give followers a sneak peak into the workings of your brand and the real people who help make it tick.

There are plenty of ways you can share behind-the-scenes content, whether it be to introduce your employees, show the stages of how your products are made, or to give a glimpse into how the preparation for an event or product launch is going.

Behind the-scenes posts are engaging because they allow you to share your personality with fans, too. Don’t be afraid to let down your guard a bit, as your human side is what people really engage with. For example, you could open up about any failures or struggles you’re going through, or share what really goes on in a day' in the life of your business.

Tell a story in a long-from caption

Engaging Facebook post examples: use long-form captions

Long-form captions are great because they allow your audience to learn more about you, your brand, and your mission.

According to research by Fohr, the average caption length has more than doubled since 2016 (from 142 words to 405 words). And the same often translates over to Facebook.

Long-form captions can be a really great opportunity for storytelling that goes beyond dry product information, and builds a much stronger brand affinity with your audience.

If you're not sure what the best Facebook caption length is for your brand, start with something around 100 words and keep an eye on your engagement rates - then decide whether you want to write more or keep it shorter.

Of course, not every caption needs to be (or should be long) - sometimes a few words is enough - but the stats don't lie, and it's definitely something worth experimenting with.

Engaging Facebook Post Examples That Shape Your Future Strategy

All of the ideas in this article will help you to shape your social media content strategy in one way or another. After all, experimentation is the key to shaping a social media strategy that consistently delivers the type of content that your fans love, and keeps them coming back for more.

But in this section, let’s look at the kind of engaging Facebook post examples that may also directly impact the decisions you make relating to your own products and services.

Build Hype for Something You’ll Launch Soon

Engaging Facebook post examples: build hype

Just as people like the self-confidence boost they get by sharing something funny on Facebook with their friends, the same goes for being the first to discover a new product. This can convert into engagement in the comments and for sharing.

People love to say they were the first to hear about the tease for your new product or service, so use this to create hype around your next launch. In this example, Goat Fuel asks its fans to guess what its newest flavour will be.

And don’t forget, you can build anticipation for a product launch over multiple posts over a given period - turn the whole thing into a campaign, building hype and excitement right up until the launch.

Ask for feedback

Whereas you can ask a question about anything - a product, how your audience is feeling, what they’re up to, etc. - asking for feedback is aimed at generating a response that can help you improve your product/service directly.

In this example, Rohrback Brewing Company asks fans what their favourite beer can label is. This is a bit of a generic question - you may want to ask for something more specific or open-ended. With the feedback you receive, it may help shape your future product development, features, or service.

Share a how-to demonstration

Engaging Facebook post examples: share how-to tutorials

Sharing how-to videos of your products is always a good idea, since people love to see how a product or service works in the real world. And this can help build trust and increase purchase intent.

However, one of the other cool things about sharing how-to videos is the chance to receive feedback (and have customers’ share their own). And sometimes you may discover new and interesting ways that people use your products, unusual uses, etc.

All of this will provide inspiration for how you go on to develop new products, services, and campaigns.

In the above example, Skipnrope teaches its customers something that will come in really handy for them - how to skip without your arms tiring quickly!

Engaging Post Ideas for Facebook Pages: Your Turn

What do you think of these strategies for coming up with engaging Facebook posts? Since the Facebook algorithm changes so often, nothing is a guarantee - but experimenting with the above examples should give you a good basis to start with.

If you’ve had lots of success with one type of Facebook post over another, let me know in the comments below!

Facebook Post Engagement: Frequently Asked Questions

How do you calculate the engagement rate for Facebook posts?

Engagement Rate on Facebook for a post is calculated as the number of engaged users divided by the total reach of that post.

What is a good engagement rate for a Facebook post?

The median engagement rate for posts on Facebook across all industries is 0.08%, according to a report by RivalIQ. So if you’re getting anything over that without paid promotion, you’re doing well.

What are some other ways to boost engagement on Facebook?

As well as the above post examples, there are plenty of other ways to maximise engagement, including interacting and engaging meaningfully, organising your videos into playlists, and broadcasting live to your fans. Need help? Here’s 3 Easy Ways to Increase your Social Media Response Time.

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Andrew Macarthy is a social media consultant and the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips.

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13 Engaging Facebook Post Examples: Engaging FB Post Ideas For Business